In the past many companies used different social platforms to market matching their funnel plan. They aimed to get leads, keep customers interested, target them again, run specific campaigns, and watch customer paths. Most businesses send promotional messages to possible customers through email.
But we all know the mess that follows. Our email boxes get swamped with more than 500 emails each day, full of buzzwords and stuff we don’t need. We often can’t find useful info for our field, or worse, that one good email gets lost in all the others. So, what else can we do?
WhatsApp is a well-known app used all over the world in Asia, South America, Europe, Africa, and North America. Companies like online shops, health care providers, and small businesses use WhatsApp service providers to talk to their customers.
But WhatsApp’s daily limit of 256 broadcasts doesn’t cut it for big WhatsApp marketing campaigns. So how do WhatsApp service providers lend a hand to businesses trying to reach more people?
The solution can be found in the WhatsApp Business API. Unlike WhatsApp Business, the WhatsApp Business API isn’t a standalone app. Since Meta bought WhatsApp, the platform has grown to allow businesses to connect with their customers on a bigger scale making marketing strategies more effective.
What is WhatsApp Marketing?
These days, business service providers like BizMagnets offer WhatsApp Business API to help with WhatsApp marketing efforts. By working with a BSP, companies can advertise their services and products through WhatsApp broadcasts. They do this by using different kinds of messaging templates to reach out to customers and boost their business conversion rates.
Can you do complete marketing on WhatsApp?
You bet! The WhatsApp Business API platform lets companies use a bunch of tools like: Sending messages to lots of people at once with WhatsApp broadcasting. Making campaigns just for you by grouping customers. Reaching out to customers again with WhatsApp drip campaigns. Showing off products in WhatsApp catalogs. Getting more eyes on your stuff with Click-to-WhatsApp Ads (CTWA). Letting people know about things like Black Friday sales. Hooking up CRM systems to manage marketing better and offer deals just for you helping you buy faster.
4 Effective Ways to use WhatsApp Business API for Marketing
To effectively engage with customers at each stage, businesses can utilize targeted whatsApp broadcast campaigns through segmentation, delivering personalized messages via WhatsApp at the right moment.
When you’re dealing with a large customer base, every individual has their own unique preferences and needs. As they journey through the marketing funnel, they’ll go through various stages, from researching and comparing products, to booking demos, evaluating proposals, and ultimately making a purchase.
To truly connect with your customers at each stage, you need to speak to them personally and address their specific pain points. That’s where targeted WhatsApp campaigns come in, by segmenting your audience and sending tailored messages at the right moment, you can build meaningful relationships and guide your customers towards a sale.
1. Send 1000+ WhatsApp Broadcast campaigns in one click
By connecting your WhatsApp Business API number to Facebook Business Manager, you’ll unlock higher messaging tiers (1,000, 10,000, 100,000, and unlimited conversations) while maintaining quality messaging.
To maximize message delivery, obtain explicit opt-in consent from customers. This ensures they won’t block your messages. With consent in place, you can launch targeted WhatsApp broadcast campaigns based on your quality rating, starting at 1,000 messages and scaling up to unlimited business-initiated campaigns using customizable WhatsApp marketing templates.
2. Engage Ad leads directly to WhatsApp
You can drive customer traffic directly to your WhatsApp Business profile using Click-to-WhatsApp Ads (CTWA) in Ads Manager. Meta will display these ads on Facebook and Instagram, allowing you to redirect interested customers to your WhatsApp Business API platform. From there, you can engage with them to close sales or book demos.
3. Set Auto Replies with chatbot automation
WhatsApp interactions are one-to-one conversations. When you receive replies to your WhatsApp marketing campaigns, manually responding to each individual can be challenging. This is where Chatbot automation comes in.
By setting up bot flows, you can engage customers in personalized conversations. Bot flows can be customized with various use cases, such as:
- CTAs with URLs
- Payment integrations
- Rich media templates
- Video sharing
Moreover, you can apply logic to respond to customer inputs, making the conversation even more personalized and effective.
4. Engage Customers through WhatsApp Drip Campaigns
Drip campaigns are a crucial step in every marketing funnel, designed to re-engage customers and encourage them to take action. Think of it as retargeting, but with a personal touch. In WhatsApp marketing, you can take this strategy to the next level by setting up triggered sequences of template messages. These messages can be sent at strategic intervals, allowing you to creatively engage your audience and nurture them towards a conversion.
With WhatsApp marketing, you’ll be able to connect with your customers in a more personalized and effective way, driving meaningful engagement and boosting your return on investment (ROI).