Standardized medications fail millions of patients worldwide. As evident from the US Food and Drug Administration, 70% of Alzheimer’s, 50% of arthritis, and 40% of cardiac arrhythmia treatments are ineffective.
Every patient has a unique genetic makeup. This means what works for one patient might not work for another. A one-size-fits-all approach is inadequate and typical drug testing needs to fully represent this diversity.
Recognizing this, we turned to digital twin technology.
This innovative tool isn’t just a virtual model; it’s a game-changer in precision medicine, an approach considering each person’s genetic, environmental, and lifestyle differences. In the healthcare metaverse, a patient’s digital twin becomes a personalized avatar for safer, more effective treatment strategies.
With the digital twin technology, doctors can create virtual replicas of patients and provide personalized treatment like never before. This innovation addresses a critical global health concern: the alarming ineffectiveness of standardized medications.
The Challenge of One-Size-Fits-All in Healthcare
The ‘one-size-fits-all’ mantra in healthcare is fundamentally flawed.
Standardized treatments overlook that patients with identical diagnoses often respond differently to the same therapy.
This approach disregards the complex world of individual variability in genes, environment, and lifestyle, increasing the risk of ineffective treatments and exposure to potentially harmful side effects.
We at Koru, a pioneering UX design agency, recognized that this is not just a medical issue; it’s a personal one. Our goal was to transcend this outdated model.
We designed diagnostic software that employs digital twin technology to revolutionize the way doctors approach diagnosis and treatment. By integrating a comprehensive array of patient-specific data — from organ models to genetic makeup — we aimed to foster precision in clinical decision-making.
Our Goal, Vision, and Mission
Koru is committed to revolutionizing healthcare by pioneering personalized treatments tailored to individual needs. Our vision was realized through the design of innovative diagnostic software, harnessing the power of digital twin technology.
This project was a leap into a future where healthcare is intimately customized, predicting and addressing the unique complexities of each patient. Our mission was clear: to transform healthcare delivery by making it as unique as the individuals it serves, all through the cutting-edge application of digital twins.
Designing for Precision Through The MVP Approach
MVP is a development technique where a new product is introduced with sufficient features to satisfy early adopters, and then refined through successive iterations based on user feedback.
This strategy is beneficial as it allows us to test hypotheses and understand user needs without fully developing the product. It also helped minimize the time and resources spent.
We chose this method because it aligns with our commitment to rapid, user-centered innovation. It enabled us to swiftly deliver a functional version of our digital twin technology to the market, gather insights, and iteratively enhance the product.
Here’s a peek into our iterative design process:
- Analyzing the Current Situation: We started by examining the existing landscape of healthcare diagnostics. This entailed studying user journeys and identifying pain points, ensuring a deep understanding of both patient and healthcare provider experiences.
- Brainstorming Concepts: Armed with insights from our analysis, we moved to ideate solutions. Our team engaged in brainstorming sessions to generate a range of concepts aimed at addressing the identified challenges.
- Validating with SMEs (Subject Matter Experts): Each concept was then scrutinized by industry experts. This validation ensured that our ideas were not only innovative but also feasible and grounded in real-world applicability.
- Validating with Stakeholders: Further refinement came from engaging with stakeholders. Their feedback was crucial in shaping the final product to ensure it met the needs of all users, from patients to medical professionals.
- Wireframing – UI Design: The validated concepts were translated into wireframes, the blueprints for our user interface (UI). This step was about visualizing the flow and functionality of the software, focusing on usability and the user experience.
- Launch & Iterate: Finally, we launched the initial version of our product, but our work didn’t stop there. We entered a cycle of iteration, where ongoing user feedback and data-guided continuous improvement, enhanced the product with each version.
The function of our digital twin technology epitomizes ease and efficiency
By synthesizing data from various sources and employing AI algorithms, our approach created a virtual model that delivered deep, actionable insights. This model wasn’t static; it was dynamic, constantly evolving with a continuous influx of data.
This ongoing data flow was crucial. It enhanced our ability to optimize outcomes significantly. We improved clinical decision-making, tailored treatments more precisely, and planned surgical procedures with greater accuracy. Each step, powered by real-time information and predictive analytics, directly contributed to more effective, personalized healthcare solutions.
The Koru Solution: A Digital Twin Module
Here’s how our groundbreaking module redefines treatment and care:
- Our module continuously records data on patient vitals, medical conditions, and responses to treatment and environmental factors, forming the basis for a digital twin.
- We utilize both historical and real-time patient data, empowering ML algorithms to predict future health scenarios and drug trial outcomes.
- The system integrates data from diverse IoT devices, using AI to develop highly personalized healthcare solutions.
- Our module creates digital twins of patients and employs ML algorithms to determine the most effective treatment protocols.
- With the data collected, the system simulates these treatments on the digital twins to identify suitable therapies and predict treatment outcomes.
- Lastly, the module performs a comparative analysis of treatment options, recommending the best precision medicine-based therapeutic approach for each patient, showcasing Koru’s dedication to personalized care.
The transformative impact of our digital twin module
The digital twin module, fueled by clinical evidence and real-world data, accelerated the development of new treatments by 24%, promising faster delivery of lifesaving innovations.
This technology is poised to significantly expedite the analysis of neurodegenerative diseases like Alzheimer’s and Parkinson’s, enhancing understanding of treatments and speeding up trial processes.
What sets our approach apart: our key highlights and differentiators
Koru’s digital twin module stands out with its continuous data capture, advanced ML algorithms, and predictive analytics. This tool bridges the gap between physical and virtual healthcare, delivering real-time data insights and fostering a new era in diagnostics. Our AI-powered anatomical analysis, integrated with a virtual patient model, provides an unprecedented understanding of disease progression.
This approach not only differentiates us from traditional healthcare practices but also reinforces our brand’s commitment to cutting-edge, patient-specific solutions. It’s a pioneering move towards a healthcare model that anticipates and adapts to patient responses, transforming diagnostics and treatment efficacy.
Impact and Recognition: The IF Award
Koru’s trailblazing work in personalized healthcare was recognized with the prestigious IF Award, a testament to our innovative digital twin technology’s impact. This accolade underscores our commitment to transforming healthcare through technology that anticipates individual patient needs.
The potential of our digital twin module extends far beyond accolades; it promises a paradigm shift in the healthcare industry, offering treatments and diagnostic tools fine-tuned to each patient’s unique physiological blueprint. This technology not only enhances the quality of care but also ushers in a new era of medical efficiency and effectiveness, setting a new standard for patient-centric care in society.
A new dawn in healthcare with Koru
Koru’s commitment to revolutionizing healthcare through digital twin technology marks a new dawn in personalized treatment. Our award-winning approach, harnessing continuous data, ML algorithms, and predictive analytics, is setting new standards in care, tailoring medical solutions to individual patient needs with unprecedented precision.