In the constantly evolving global business environment, small and medium-sized businesses (SMBs) in the United States are facing a range of new challenges and opportunities, especially in sales and marketing. A recent U.S. Small Business Administration report offers a comprehensive analysis, identifying several critical trends. A notable challenge is the increasing competition, evidenced by a 49% rise in the number of U.S. SMBs since the early 1980s. This increase has expanded the competitive field, pitting SMBs against both domestic and international rivals. Additionally, shifts in consumer behavior, largely influenced by digital technology, are significant. The report points out that over 70% of consumers now expect personalized interactions with brands, highlighting the need for SMBs to adjust to these changing preferences.
Conversely, the digital revolution that brings challenges also presents remarkable opportunities. E-commerce, for example, is experiencing substantial growth, with forecasts suggesting that online sales may represent over 20% of global retail sales by 2023. This expansion provides SMBs with a vast new market beyond their traditional local boundaries. The progress in data analytics tools also enables SMBs to make more strategic decisions. According to the report, SMBs employing data-driven strategies experience up to 15% more sales growth than those that do not. Similarly, personalized marketing strategies are proving beneficial, with businesses employing these tactics seeing a 19% increase in sales, as per an Epsilon survey. These findings emphasize that SMBs adopting digital and data-focused strategies can achieve significant growth and long-term viability.
In this dynamic setting, Luciana Rigo Rodrigues Pucci, a seasoned sales and marketing expert, is launching her ambitious enterprise, RIGO & PUCCI CONSULTING LLC, in Florida. The firm aims to transform the sales and marketing strategies of North American companies, particularly in the products and consumer goods sectors, including both suppliers and retailers.
Pucci, a native of Rio de Janeiro, Brazil, offers extensive expertise. She graduated with a degree in Marketing and Advertising from PUCRS in 2007 and obtained a Master’s in Consumer Experience from ESPM in 2022. Her background includes an 8-year stint with a multinational retail company, where she developed her skills in strategic planning, category management, and commercial systems, along with experience in commercial and supply chain management. These roles have made her a significant player in the competitive retail industry.
Prior to establishing her consultancy, Pucci held key positions in various organizations, such as a PM Manager at Amicci and a Commercial Manager at Mdias Branco. Her responsibilities ranged from developing private labels and conducting market analysis to managing major accounts and sales strategies. This varied experience has given her a comprehensive understanding of the retail sector.
RIGO & PUCCI CONSULTING LLC provides services to a wide range of clients, including e-commerce platforms, marketplaces, wholesalers, and companies exploring new sales avenues. The consultancy focuses on improving business strategies and boosting marketing performance. Pucci’s vision encompasses assisting in the creation, implementation, and enhancement of business tactics over both short and long-term periods.
Pucci’s objective extends beyond mere business growth; she aims to foster the robust development and success of retail companies. Her strategy involves thorough analysis of market trends, competitors, and consumer behaviors, ensuring her clients remain at the forefront in a continuously shifting market.
Luciana Rigo Rodrigues Pucci’s foray into the U.S. market stands as a testament to her expertise and dedication to excellence in sales and marketing. With her extensive background and innovative methods, RIGO & PUCCI CONSULTING LLC is well-positioned to significantly influence U.S. SMBs, aiding them in navigating the complexities of modern commerce effectively and efficiently.