Anyone who regularly arranges business events will tell you that even perfect production skills won’t guarantee success. The reason being, even when you get every aspect of your live occasion just right, you can’t call it a hit until you’ve filled the venue with excited attendees. However, event management and promotion are different tools, requiring pretty unique skill sets. Which begs the question, how do you generate a buzz ahead of company events?
As one of the leading names in event management, ConnectIn Events knows a thing or two about great gatherings. Here, they’ll share their top tips for making sure that the anticipation levels reach fever pitch ahead of your next big experience.
What to Do Before Business Events
From setting goals to trying something unique, there’s a lot you can do to build excitement ahead of an occasion. Here are five superb strategies to make yours a slam dunk:
Know Your Audience
First things first, how well do you know your audience? If you’ve done your homework, you should understand them well enough to decide which marketing channels will be best suited to them. The more information you have, the more granular you can get when targeting future business events. Having a complete picture should highlight what kind of content your demographics will respond to, what times of day they’re more likely to engage with it, and how much detail they prefer when making decisions.
Set Goals
If you’ve set a date for your upcoming occasion, you should already have a clear idea of what you are hoping to achieve. Once you know, you can then ensure that the overarching mission is baked into your marketing
think outside of the box. Here are a few ideas to kickstart your imagination and push the envelope into new, exciting territories:
- Be Enigmatic: In today’s hyper-saturated times, less can be more. Keep your early messages simple and drip nuggets of information slowly to pique curiosity and bring potential guests along for the ride
- Use Star Appeal: Whether you use an A-Lister or influencer, a relevant celebrity could bring their passionate online communities with them to boost your numbers.
- Mix it Up: If traditional marketing hasn’t worked, why not try a guerilla campaign in city centres? If graffiti on billboards isn’t your thing, how about hosting a real/virtual hybrid instead of going solely physical?
Master the Basics
There are a few fundamental features that will need to be in place before you start promoting company events. First and foremost, you’ll want to ensure that you have information about tickets and dates on your website and that they can be easily purchased. It’s also important to have your speakers booked in advance, so you can include them in your promotional material.
Additional ‘must-haves’ include access to a range of analysis tools to monitor how well your marketing efforts are going. You can use these to adapt as you go and, crucially, to discover how easily you met your Key Performance Indicators (KPIs) at the end of the event.
Business events come in all shapes and sizes. From award ceremonies to conferences, they all have their own singular purpose, be that sales, education, or brand building. Whichever type of occasion you’re planning, one thing links them all — it’s vital to make sure that you promote it to as many potential attendees as possible.
However as we’ve discovered, promoting company gatherings can be a complex task. That’s where hiring an established events manager comes in so handily. If you’re unsure about the best place to start, passing the responsibility to a professional planner presents a convenient and reliable shortcut to event excellence.
ConnectIn Events are the North West of England’s event management specialists. Operating globally from their northern base, they’ve built an elite reputation by creating remarkable events for a range of clients in every possible sector. From live experiences to virtual shows, they provide an end-to-end service that includes corporate experiences, design and production, free venue-finding, and much more.
If you need some buzz-building brilliance to elevate your occasion, get in touch with the friendly team at ConnectIn Events today!
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