Instagram is a great source to grow an online business. Whether you are a marketer, a brick and mortar business, or an online business, marketing on Instagram is crucial for generating leads and sales.
There are 7, 8, and even 9 figure brands which use Instagram to grow their business. In a recent Statista survey, 31% millennial women said Instagram influenced them to make a buying decision.
The problem is that like any other social platform Instagram’s algorithm has always been evolving and changing. So, you have to use the latest techniques and strategies that are working right now.
This blog post will unbox actionable ways on how to grow your Instagram followers without spending a dime on paid ads.
Interested in learning how to grow your Instagram account organically? Let’s dive in.
Use Keyword in Account Name
You should start with a niche-related keyword in your account’s name. This will send the signal to the Instagram bots what is your account all about. If you plan to post content about how to lose weight at home, then you should use keywords like “weight loss”.
Using keyword in the name is crucial to attract the audience that might be interested in what you are selling as a brand. Instagram algorithm will show your content to the relevant audience if you use a keyword that they are already searching on the platform.
Create Quality Content
Content is and will always be the king. Your potential know you because of the content you are producing. Producing quality content is more than visuals or text you put forward.
Instagram is a visual platform, and you need to create stunning images and videos to stop the scroll of your audience. While it may sound overwhelming to create an amazing visual content, it’s actually not.
Latest smartphone cameras can produce awesome visuals if you know how to blend that lens quality with the natural lighting and the appealing background.
But the job is not finished yet. You should bring forward an interesting story that your audience can relate to. People love stories so that they can relate to the emotions of the person on the other side of the screen. This will be covered in more detail in the next section.
There are three essential ingredients of a quality content the will grow your Instagram followers fast. Those are education, entertainment, and engaging.
A good content needs to have one or more of these to boost content engagement that will increase the reach, and hence grow your Instagram account organically.
Descriptive Captions
As mentioned earlier, people love stories and they are moved by the emotional factor associated with an image or video.
You should use descriptive captions with an interesting story from your personal or entrepreneurial life. Writing interesting stories can is a great way to grow your Instagram followers organically.
You can start captions with a question. This is huge. This boosts engagement a lot. You should write original stories that move your audience to move. People love to hear real-life stories filled with emotions.
Bonus Tip:
Many content creators or businesses ignore the importance of ‘calling out’. And that way, they miss the chance of influencing audience actions.
In your caption, make sure you ask your audience to like, comment, share the content if they liked it. Additionally, ask them to follow your account to receive more valuable content like this one.
This simple asking can work wonders for growing your Instagram account fast.
Use Niche Down Hashtags
Instagram relies heavily on the hashtags used in the captions of a post. Hashtags tell the Instagram bots what your content is about and will help grow your Instagram followers organically.
In the beginning, you should focus on niche-down hashtags with 100,000 or less views. This will give the initial boost to grow your Instagram account by bringing in the audience looking for a specific type of content.
Once you get traction by the algorithm and you grow followers on Instagram, you can then use broad–niche hashtags with millions of views to scale up.
Post Reels
Short form content is exploding right now. With the disruptive popularity of TikTok over the past few years, other established social platforms have switched to the short form content.
YouTube Shorts, Facebook Reels, and Instagram Reels are looking to join the ride with TikTok. Instagram Reels are a shortcut to grow your Instagram followers organically.
Instagram Reels are short vertical videos of 90 seconds duration. Posting Reels can quickly grow your Instagram account.
The good news is that you don’t need to learn how to create Instagram reels. If you are already creating content for TikTok account, you can just download those videos without TikTok watermark using free online tools like snaptik.app. You can then upload these videos on Instagram as reels.
Consistency is Key
Instagram marketing is no different to other social platforms. It is true that one viral video can help you gain 1000 followers fast, posting regularly can only give you that chance.
If you keep posting daily, you will be able to gather the data that will help you pivot on your content strategy.
Metrics like number of likes, comments, and shares are a big factor that can pave the way for a viral Instagram Reel. And that is all you need to grow your Instagram followers organically within no time.
Final Words:
Instagram is a great way to grow your business online. All you need is to follow the right strategy as laid out in this blog and stay consistent. You will surely get the results.
It’s your turn, now. Which of the above strategies you are going to use to grow your Instagram followers? Are you going to post Instagram Reels daily, or do you plan to change your hashtags strategy? Let us know in the comments.