New York is one of the most well-known cities in the world. You always see it in movies; someone’s hailing a cab, eating a hotdog, or yelling “fuggedaboudit.” But the city is much more than that; it’s also an advertising haven for business owners.
Over 8 million people live in NYC, meaning there are plenty of opportunities for your business to grow. You’ll need to have a great marketing strategy to capitalize on this. There isn’t a one size fits all option, so you’ll need to figure out what’s best for your business. Here’s how you can do so.
Increase Visibility With New York Billboards
New York billboards are an excellent way to improve your business’s marketing strategy. People are always looking up because of the skyscrapers, so they’re bound to catch your billboard. And with the amount of eye traffic the city gets daily, it’ll be easier for people to notice your company.
New York billboards are also great because there isn’t one place that people frequent. You can advertise your services in populated areas such as:
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Times Square
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Union Square
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Chelsea
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Ground Zero
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Near Central Park
As you can see, New York billboards can be installed in prime locations. But it would help if you thought about which area would be the best. The city has many distracting factors, and you don’t want people to gloss over your business. Figure out how to make your business’s billboard stand out and implement your plan.
Build Good Relationships With Customers
The market is saturated with many like-minded businesses. So another way to separate yourself from the pack is through relationship building with customers. It’s not one that immediately comes to mind in today’s times, but it’s essential to growing your brand.
Rather than Google searching, customers crave that face-to-face interaction. If your business is named after an individual, they want to put a face to the name. Through thoughtful and seamless interactions, patrons are bound to come back for more.
Keeping Up With the Joneses
The phrase “keeping up with the Joneses” is one that you’ll hear as you continue growing your business. It simply means to “keep up with the times”; your business will need to evolve as societal landscapes change. Once Covid-19 hit, many companies ended because they couldn’t adapt to the “temporary” new norm.
However, those that did were able to survive and improve their services. For example, dine-in-only restaurants offered take-out service, improving their cash flow and providing more options for customers who wanted their food. Businesses that only accept cash now take cards because more people use contactless transactions. Review competition, determine where your company needs changes, and adjust accordingly.
Partner With Local Organizations
Everyone loves a good cause, and most of your customers will be amongst those people. Partnering with a local organization will boost your visibility and show customers how much you care about the area. Organizations you can work with include:
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PAL
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Boys and Girls Club
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Big Apple Greeter
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Citymeals-On-Wheels
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Coalition for the Homeless
These are just a few that you could get involved with. But it’s up to you to determine how you want to make an impact. You can make a donation or host an event. Whatever you decide, ensure that it’s compatible with your business. So if your company revolves around sports, partnering with the PAL or Boys and Girls Club would be better since they are sports-oriented programs.
Develop Your Origin Story
Customers are wary of businesses that mass produce their items; they would rather see an underdog rise to the top. The more intimate your story, the more likely you will have returning customers. Ideally, you would like something local to the area so people can relate.
For example, “Katz Delicatessen” on the Lower East Side has been around since 1888. That area was home to many immigrant families then and still is. As a result, it’s become one of the most famous food spots in New York City, appearing in movies and other TV shows. But that’s because people can relate to the origin story; it was a haven for those that weren’t from the city.
Since New York City is home to many different cultures, it fits the bill perfectly. Your story doesn’t need to be as extensive, but having something relatable will make it easier for people to understand your business’s values.
Here’s How to make the Most of Your Advertising Strategy
Advertising in New York can be challenging because it’s a big city. However, there are a few things you can do. Install New York billboards to increase your visibility and create customer relationships. Also, partner with local organizations to have a more profound impact on your area. By incorporating these strategies, you’ll slowly see your business blossom.