LOS ANGELES, CA – February 10, 2024 – The stage is set for an electrifying moment as musical genius Charles Wright’s timeless hit “Express Yourself,” takes center stage alongside BMW for an unforgettable debut during Super Bowl LVIII.
Anticipation mounts as the Super Bowl, scheduled for Sunday, February 11, 2024, prepares to unveil the BMW Super Bowl LVIII Commercial titled “Talkin’ Like Walken.” Promising a blend of star power, innovation, and musical nostalgia, this commercial is set to captivate viewers worldwide.
At the heart of the commercial is the incomparable Christopher Walken, leading audiences on a journey of wit and charm as he interacts with various service workers, each attempting to imitate his distinctive voice. From a valet to a drive-thru barista, actress Ashley Park, tailor, and makeup artist, Walken’s encounters unfold against the backdrop of Charles Wright’s iconic anthem, “Express Yourself.”
Directed by the acclaimed Bryan Buckley and brought to life by the creative minds at Goodby Silverstein & Partners, this commercial transcends traditional advertising. It seamlessly blends the worlds of music and automotive innovation, introducing viewers to the all-electric BMW i5 from the esteemed BMW 5 Series.
What sets this commercial apart is its meta twist, as Walken playfully reminds Usher of his upcoming Super Bowl halftime show gig, infusing the spot with a delightful blend of nostalgia and contemporary flair.
“Express Yourself” stands as one of the most enduring classics in music history, resonating across generations with its message of self-expression and empowerment. Its collaboration with BMW heralds a new chapter in its storied legacy, showcasing the enduring power of creativity and innovation.
For those eager to experience the BMW Super Bowl LVIII Commercial featuring Charles Wright’s “Express Yourself,” the anticipation is palpable. To witness this unforgettable moment, visit
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