On October 23, 2023, JD.com launched its Annual Singles’ Day Grand Promotion which this year will run until November 13.
JD.com’s 600 million customers have been incredibly active at this year’s event and sales figures are already four times higher than 2022.
Soaring Sales Across Numerous Product Categories
This year the format changed to launch with an extensive inventory of products available for immediate purchase. All products sold on JD.com are guaranteed for authenticity. Examples of some of the offers include:
- Smartphones from leading brands including Apple, Huawei, and Xiaomi. Sales of smartphones exceeded 100 million yuan within seconds of the promotion launch.
- Products from over 100 Luxury Home Appliance Brands. Sales of these products increased by 10 times as compared to 2022.
- Electric wheelchairs sales are 10 times higher than 2022 reflecting the rising demand for products to support the elderly.
- Automotive Products. Sales of car accessories and energy-charging stations are already 60 times higher than 2022.
JD Worldwide has doubled its year-on-year sales across over 280 imported categories.
Over 800 Million Competitively Priced Products
The Singles’ Day Promotion showcases JD.com’s more than 800 million competitively priced products.
JD.com works hard to optimize its supply chain to keep product prices low without any sacrifice of quality. In 2023, JD.com continued to focus on affordability through initiatives including “Double the Price Difference guarantee”, 9.9-Yuan Items via the Free Shipping channel, and the 10-Billion-Yuan Discount program. JD.com has also reduced its free shipping threshold to RMB 59 Yuan.
Products included in JD.com’s 10-Billion-Yuan Discount program resulted in sales of 100 million yuan within five minutes.
Some of the most popular product categories in the Discount Program include:
- Toys – sales were increased by 200%.
- Suqian Hairy Crabs – sales increased by 30 times.
- Jewelry & Accessories – sales exceeded the 100-million-yuan.
JD.com also offers cross-store discounts of RMB 50 yuan for every 299 yuan spent by customers and a first-come first-served 20 yuan subsidy.
JD.com has partnered with sellers of more than 2,000 agricultural products from across China. These partnerships have enabled JD.com to offer its customers premium agricultural goods.
Flash Sale Promotions
JD.com’s other promotions include the Super Flash Sale where customers can purchase electronics at half price and have the opportunity to buy best-selling products for one yuan.
JD.com’s Outstanding Customer Service
JD.com’s excellent customer service attracts many consumers to the platform.
Customers using the home appliance trade-in program increased by 13 times on 2022 numbers within 10 minutes.
- Digital product sales in the 3C category have tripled.
- Omnichannel services of fast-moving consumer goods (FMCG) through JD Super have increased by 11 times.
- Sales of eyewear products have increased by 240%.
- Fall flu vaccine online bookings have increased by 10 times.
JD.com’s Impressive Logistics
JD.com has partnered with more than 400,000 physical stores to offer on-demand retail products. Stores include JD Mall, JD Home, JD Auto, and 7Fresh Supermarket. JD.com guarantees one-hour delivery to shoppers purchasing these products in over 2,000 regions. Learn more about JD.com’s Singles’ Day Grand Promotion.
About JD.com (a.k.a Jingdong)
JD.com, also known as Jingdong, is a technology and service enterprise with a supply chain at its core. Founded by Richard Qiangdong Liu, JD.com is a renowned leader in China’s e-commerce industry and the company has expanded across retail, technology, logistics, healthcare, insurance, property development, industrials, private label, and international business. JD.com serves nearly 600 million customers and has set the standard for e-commerce through its commitment to quality, authenticity, and competitive pricing. The company operates the largest logistics infrastructure of any e-commerce company in China, pioneering a standard experience of same- and next-day delivery. JD.com also promotes productivity and innovation across a range of industries by offering its cutting-edge technology and infrastructure to partners, brands, and diverse sectors.