Social media influences the way we think, as well as our behavior, and decision-making in a variety of ways. These influences come from the television shows we choose to watch, the novels we read, the films we stream, and the music and podcasts we listen to. It also has an effect on how the audience voices their opinions and how the entertainment industry handles that feedback. Content creators like Leo, through social media, are spearheading this digital revolution and are at the forefront of arranging our playlists of books, films, shows, podcasts, and melodies we spend time on. Audiences turn to content creators for their recommendations, sincere opinions, and reviews because they formulate trends surrounding the best and most recent pieces of entertainment.
The content creation industry is expanding rapidly and does not appear to be slowing down because of the presence of content creators and entrepreneurs like Leo, who through his podcast named Living in the Hyphen is keeping people engaged and invested by discussing different topics such as politics, culture, art, religion, gender, sexuality, and race. In recent times, digital marketers are increasingly incorporating content marketing into their strategies, as a result, the employment opportunities for content creators are also rapidly increasing.
Organizations can greatly benefit from the skills of content creators, especially when it comes to interacting with their potential customers and achieving marketing objectives. A great content creator can help organizations draw in and hold target consumers while improving sales. A content creator creates top-notch content for a variety of digital mediums, including websites, YouTube, TikTok, Instagram, and Facebook. While some content creators specialize in a single medium or platform, others create visuals and content for several digital channels. To create advertisements, images, videos, and messages that speak to the correct target customers at the appropriate time, content creators need to have a proper understanding of important digital marketing principles. A majority of content creators create infographics, animations, videos, well-crafted organic and paid social media posts, as well as blogs or articles posts.
Leo Taylor-Jannati is one such person who has become a famous name in the industry in a very short period because of his digital content creation, entrepreneurship, and popular podcast, Living in the Hyphen. Leo started off as an actor and played different roles in films such as Corruption II, Bastion, and The Collaborators. He soon transitioned into the corporate world to utilize his entrepreneurial skills and set up his own company, Xanadu Media, a group of companies focused on digital content creation, TV & film production, events, sports, marketing, and sponsorship.
After experiencing entrepreneurial success, Leo started his own podcast called, Living in the Hyphen, with the primary objective to establish a distinctive and successful brand that is centered on living in the hyphen, embracing being a “hybrid” person and an outsider.
He founded this podcast because he felt it to be an extraordinary approach to uniting a community on a single platform. Leo believes that many individuals across the globe particularly in the United Kingdom are experiencing a sense of alienation and are trying to fit in the society. For these individuals, this podcast serves as a place where everyone is welcome despite their backgrounds and beliefs. The podcast Living in the Hyphen is a great way to meet, interact, and connect with different people.
Each episode of the podcast is about 1hr/1hr 30 minutes long and focuses on a particular topic and guest. Every episode has a different theme, but living in the hyphen is the overarching theme. From starting out with few viewers and listeners, the podcast has now created a loyal customer base with numerous listeners and has accomplished great things in a very short time because of the leadership of Leo, his positive attitude, and some great guests.
Leo’s podcast, Living in the Hyphen, in particular, has given people of diverse backgrounds a platform to speak for themselves and share their experiences. Through his business and podcast, Leo has not only cemented his place as a successful entrepreneur in the content industry but has also helped in the welfare of society as a whole.
Due to the rate at which advancements are being made around us, those who want to become content creators like Leo will not only have a chance to work in a flourishing and in-demand industry but will also have a better opportunity to advance in their careers. A person, by following the footsteps of Leo can start their own business or advance to higher-level positions within an organization if they have the talent, belief, and appropriate skills.