Today’s your lucky day, Blurn Digital Marketing Agency Sydney, Australia are taking you through their top tips to navigate the world of AI content in 2024.
First things first, let’s answer some of the industry’s most burning questions about AI.
Is It A Good Idea to Use AI For Content Writing?
Well, this depends. AI can be great to help you generate ideas and get all the resources you need before writing the content, but in this day and age you should still write the content yourself, so you can best adhere to Google’s user-focused guidelines.
Does Google Rank AI Content Low?
Google does know how to detect and score AI content and often it will rank much lower than human written content. This is because Google is all about the quality and relevance of the content, and currently whether the content is written by AI or a human it needs to well written, and unfortunately AI just isn’t at the place where it reads naturally, it still sounds like it was written by a computer and people just aren’t onboard with that.
Another pitfall to be aware of is that AI cannot be trusted in its current form to write as high quality content as humans can, so don’t get carried away asking AI to write you 100 blogs if you don’t have the time and energy to proofread 100 blogs.
Learn The Pitfalls of AI Generated Content
As we stated above, there are definite pitfalls to AI content, let’s explore this more.
Limitations With Google Guidelines
AI generated content does not always align with Google’s EEAT (experience, expertise, authoritativeness and trustworthiness) guidelines. Although AI is advanced it lacks real word experience and domain expertise that humans process, so it can’t always capture industry specific insights or draw from personal experience. This can be seen heavily in specialized content in fields such as health, law and finance.
Trust Based Limitations
Trust is another issue that Google has with AI. This trust for users comes from the person doing the writing (are they a leader in the field) and personal anecdotes. These human touches are lacking with AI. AI can also not verify facts or keep up to date on content it isn’t trained upon so it can make content that sound outdated, especially in fast evolving fields.
Watch For Duplicate Content
As all AI tools often draw from similar datasets, they can make content that reads in a similar way to other content on the internet. This then can be flagged by Google as duplicate content. For example, the most popular tool, Chat GPT will keep churning out the same response if a hot topic arises and everyone types in ‘Digital Marketing Trends in 2024’. All these people will then have duplicate content with one another.
Lack of Context
AI cannot fully concept the context behind certain topics, and this can mean content has no depth or nuance to it, which means it will miss important angles and not address things your users find important.
Difficult to Sound Personal
Human beings connect best with other human beings. So, when you make content, the focus should be on trying to connect to the people and this is hard to do with AI as it can’t personalize content based on your brand’s key audience. AI can only give you general content, it can’t tweak it to suit your audience’s demographic, background and location.
Quality & Style Inconsistencies
As we said above, AI can only write generalized content, it cannot copy your brand’s tone, quality and style. If your brand is known for their insightful blogs, sudden AI written content will be a drop in quality for your audience, so be aware that you’re getting none of this human touch with AI.
May Not Capture Brand Voice
Your brand has a unique voice, as we stated above AI is very generalized. There’s no way in its current form that it can sound as unique as you do. After you’ve put so much time into your business’s brand, its tone, the design and logo, it would be a shame to tone yourself down with AI content.
Checkout Blurn’s digital marketing services if you’re interested in utilizing their expertise (the above was just a tip of the iceberg) for your digital marketing campaigns!
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