MIAMI, FL – June 2, 2024 – Luli Fama set the stage ablaze at PARAISO Miami Swim Week with their “La Vida Miami” collection on June 1, 2024. The event kicked off with a dynamic dance performance, infusing energy into the atmosphere and setting the tone for the vibrant showcase. True to the brand’s Miami roots, the collection is a nostalgic nod to the early days of South Beach, featuring powerful patterns in bold jewel tones interlaced with Luli Fama’s signature gold accents and an exotic flair.
The collection features a stunning array of swimwear styles, including bikinis, one-pieces with daring plunging necklines, uniquely designed cutouts, and elegant cover-ups. Models strutted down the runway in art deco-inspired pink and aqua designs, paying a wearable homage to the essence of the city. Enhancing the allure of the show, Love Is Blind star Jessica Vestal captivated the audience by modeling several exquisite looks.
The swim pieces are made with top-quality European Lycra—a high-quality elastic synthetic fabric—and the resort wear is created with a variety of breezy viscose, poly satin, and poly blend styles.
“Infused with Miami’s breathtaking ocean vistas, vibrant skylines, and architectural marvels, our latest collection captures the essence of the city’s chic and luxurious lifestyle—one that thrives on boldness and individuality,” explains Luli Hanimian, Founder of Luli Fama. “La Vida Miami embodies the fearless spirit of the ‘Luli Babe,’ inspired by the city’s confident energy and boundless ambition. Miami, our playground, continues to ignite our creativity with its stunning landscapes and vibrant community.”
Based in Miami and established as a beacon of Latin-owned excellence in luxury swim and resort wear, Luli Fama is renowned globally for its universally flattering fits, immaculate designs, and eclectic mix of vibrant hues. These pieces empower women to feel confident, sexy, and strong in their swimwear. With over 30 years of experience, the designers create each piece with “Luli Babes” in mind, ensuring trendsetting styles that embrace every body type while staying true to the brand’s philosophy.
Luli Fama’s designs have graced the likes of Lady Gaga and Camilla Cabello. Luli Fama boutique locations in South Florida include Lincoln Road, Doral, and Las Olas. The brand can be found at hundreds of retailers around the globe. Explore its full range of styles and more information at www.lulifama.com.
The La Vida Miami collection includes 40 sensational looks, many of which are available to buy now or pre-order. The entire collection will be released in July 2024. For more information, visit lulifama.com or follow on Instagram at @lulifamaswimwear/
Luli Fama is available on Share-A-Sale at http://www.shareasale.com/join/156030
About Luli Fama
Luli Fama is a Latin-owned women’s luxury swim and resort wear brand globally recognized for its universally flattering fit, immaculate designs, and eclectic mix of vibrant hues. Empowering women to feel confident, sexy, and strong in their swimwear has been a driving force for the brand. Celebrating a passionate lifestyle one bikini at a time is our motto. Luli Fama’s designers create each piece with Luli Babes in mind, great fit as the key element, while always staying true to the brand’s philosophy. After over 30 years of experience, they know that fit is the most essential and challenging part of finding the right swimsuit. That is why their patterns are perfected to fit different types of bodies. Luli Fama works to create the perfect silhouettes and styles to provide you with the ideal fit and debut new fashion-forward looks and trendsetting styles season after season. Explore their collection and shop online at www.lulifama.com
About Designer, Luli Hanimian
Born in Cuba and raised in Miami, the beach has always been Luli’s playground. She met Augusto while working for his aunt, who was a famous swimsuit designer in Argentina. Her love for the ocean and her eye for fashion came full circle and the duo decided to branch out on their own which is how Luli Fama was born. Augusto came to Miami and was involved in the early days of introducing a completely new designer concept to Miami’s swimwear scene through his family’s business; evolving from solid neon’s to sophisticated European prints and very creative never seen in the market styles. After meeting Luli, it was only natural that they would continue changing the trends and growing into their own brand.