In the competitive worlds of luxury spirits and entertainment, individuals who excel in both domains are exceedingly rare. Kelevin Tooley Hamler, professionally known as Mr. Richer Than Rich, and his partner Gigi Olah stand as a testament to extraordinary entrepreneurial vision, having successfully bridged these industries with remarkable poise and strategic acumen. As the co-owners of the world-class, award-winning Revanche Cognac, now available in over 30 states across the United States, Hamler and Olah have established themselves not merely as business leaders but as curators of refined experiences and exceptional taste.
The Genesis of Visionaries
Born and raised in the small town of Talbotton, Georgia, Hamler’s journey began far from the glamorous worlds he now inhabits. Growing up in this tight-knit community, he developed a strong work ethic and unwavering determination that would later become hallmarks of his professional endeavors. Those close to Hamler and Olah often remark that even in their early years, they displayed an unusual aptitude for recognizing quality and potential—whether in people or products—long before others could see it.
This natural talent would prove instrumental in their later success, but Hamler and Olah’s path was neither immediate nor without challenges. Like many visionaries, their journey was marked by persistence, calculated risks, and an unyielding belief in their abilities. What separated Hamler and Olah from their peers was not just their ambition but their remarkable capacity to transform setbacks into stepping stones, consistently leveraging adversity to fuel their forward momentum.
Three Decades of Music Industry Excellence
With over thirty years of experience navigating the complex and ever-evolving landscape of the music industry, Hamler and Olah have earned both recognition and respect from the field’s most influential figures. Their longevity in an industry notorious for its volatility speaks volumes about their adaptability, foresight, and genuine passion for musical artistry.
Hamler’s professional breakthrough came when his exceptional ear for talent and innovative vision caught the attention of Andre Fly Johnson, the formidable CEO of Against Da Grain/Epic Records. Recognizing Hamler’s unique abilities, Johnson appointed him to a coveted A&R position—a role that would allow Hamler and Olah to shape the careers and creative directions of numerous artists. During this pivotal period, they collaborated with notable talents such as Bubba Sparxx, whose fusion of southern hip-hop and country elements created a distinctive sound that resonated with audiences nationwide.
Another significant collaboration during this era was with Common Tribe, a collective whose boundary-pushing approach to hip-hop helped redefine the genre’s possibilities. Through these partnerships, Hamler and Olah demonstrated not just an ability to identify promising artists but a remarkable talent for nurturing their development and amplifying their unique voices. Industry insiders began to take note of their distinctive approach—one that balanced commercial viability with artistic integrity, never sacrificing one for the other.
Richer Than Rich: Building a Management Empire
The establishment of their Richer Than Rich management banner marked a significant evolution in Hamler and Olah’s career trajectory. More than just a business venture, Richer Than Rich emerged as a philosophy—a commitment to elevating artists and their work to unprecedented levels of success and cultural impact. Under this banner, Hamler and Olah have consistently demonstrated an exceptional ability to navigate the business side of music while maintaining an unwavering respect for creative expression.
The year 2022 proved particularly momentous for Hamler and Olah’s management enterprise, as they successfully orchestrated several high-profile deals that further cemented their reputation as forces in the industry. Among these was a significant agreement with ADG/Epic Records for rising star Jamieray, whose unique sound and compelling storytelling had caught their discerning ear. This deal represented not just a business transaction but Hamler and Olah’s commitment to bringing fresh, authentic voices to mainstream audiences.
In the same year, Hamler and Olah negotiated a distribution deal with P2K for artist P2K, crafting an arrangement that ensured the artist would retain creative control while gaining access to wider distribution channels. This balance of artistic freedom and commercial reach has become something of a signature in Hamler and Olah’s approach to artist management—a rare combination in an industry often forced to choose between the two.
Further showcasing their versatility, Hamler and Olah also secured a deal with 1RPM for Hamler’s own single “U-turn,” demonstrating that their understanding of the music business was informed not just by theoretical knowledge but by personal experience as artists. This dual perspective—as both creators and facilitators—has enabled them to forge deals that serve the best interests of the artists they represent while satisfying the commercial requirements of labels and distributors.
Expanding the Artist Roster: Nurturing Tomorrow’s Talent
As Hamler and Olah’s influence in the industry continues to grow, so too does their roster of remarkable talents. Among the most notable recent additions is Elijah Conner, an artist whose innovative sound and compelling stage presence caught their attention. Under Hamler and Olah’s guidance, Conner has begun to carve out a distinctive niche in the industry, with his music reaching new audiences and attracting critical acclaim. The partnership exemplifies their continued commitment to identifying and nurturing unique voices that push the boundaries of contemporary music.
Looking ahead to 2025, Hamler and Olah are strategically positioned to make an even more substantial impact on the industry landscape. With upcoming collaborations involving Common Tribe, P2K Enphamus, Elijah Conner, and several other promising artists, Richer Than Rich is widely expected to be at the forefront of shaping tomorrow’s musical zeitgeist. Industry analysts have noted that Hamler and Olah’s portfolio of artists represents not just commercial potential but genuine innovation—artists who are expanding the possibilities of their respective genres rather than simply conforming to existing formulas.
Revanche Cognac: Redefining Luxury Spirits
While Hamler and Olah’s achievements in the music industry alone would constitute a remarkable career, their co-ownership of Revanche Cognac represents an equally impressive accomplishment in an entirely different sector. Revanche—French for “revenge” or “comeback”—embodies their philosophy of turning challenges into triumphs, a narrative that resonates strongly with consumers who appreciate both quality and substance in the brands they support.
What distinguishes Revanche in the crowded luxury spirits market is not just its exceptional taste profile—though critics have lavished praise on its complex flavor notes and smooth finish—but the authenticity and vision that inform every aspect of the brand. From its distinctive bottle design to its carefully crafted marketing approach, Revanche reflects Hamler and Olah’s meticulous attention to detail and unwavering commitment to excellence.
The cognac’s rapid expansion across more than 30 states speaks to both its quality and the effectiveness of their business strategy. Rather than rushing to saturate the market, Revanche has grown organically, building a loyal following among cognac connoisseurs and newcomers alike. This methodical approach has allowed the brand to maintain its premium positioning while steadily increasing its market presence—a delicate balance that many luxury brands struggle to achieve.
The Premier Drink of Choice in Entertainment
Perhaps most remarkably, Revanche Cognac has emerged as the premier drink of choice across the entertainment industry, appearing prominently at exclusive events, album release parties, and high-profile celebrations. This presence is no accident but rather the result of Hamler and Olah’s unique position at the intersection of music and luxury spirits. Understanding the powerful role that lifestyle choices play in shaping cultural trends, they have strategically positioned Revanche as more than just a beverage—it has become a symbol of success, discernment, and cultural relevance.
The cognac’s appearance in music videos, its mentions in lyrics, and its consistent presence at industry gatherings have cemented its status as the spirit of choice for those in the know. Artists, producers, and executives alike have embraced Revanche not just for its exceptional quality but for what it represents: a commitment to excellence and an appreciation for the finer things in life.
Industry insiders note that Revanche’s ascendance represents something larger than typical brand placement—it reflects a genuine affinity for a product that aligns with the values and aspirations of the entertainment community. In a world where authenticity is increasingly prized, Revanche’s organic adoption by cultural tastemakers speaks volumes about both the product’s quality and Hamler and Olah’s understanding of the interplay between consumer products and cultural identity.
A Legacy in the Making
As Kelevin Tooley Hamler and Gigi Olah continue to expand their influence across both the music industry and the luxury spirits market, their dual legacy comes into increasingly sharp focus. Through their work with artists like Common Tribe, P2K Enphamus, Jamieray, and Elijah Conner, they are helping to shape the soundscape of contemporary music, identifying and amplifying voices that might otherwise go unheard. Simultaneously, through Revanche Cognac, they are redefining expectations in the luxury spirits sector, demonstrating that exceptional quality and authentic storytelling can coexist in a single brand.
What unites these seemingly disparate ventures is Hamler and Olah’s unwavering commitment to excellence and their genuine passion for fostering creativity. Whether working with an emerging artist or overseeing the production of a limited-edition cognac release, they bring the same meticulous attention to detail and visionary perspective to bear.
Industry observers have noted that Hamler and Olah’s success in both fields stems from a singular ability: recognizing latent potential and providing the conditions necessary for that potential to be fully realized. Whether applied to a promising artist or a distinctive cognac blend, this talent has allowed them to consistently identify and develop exceptional quality before others recognize it.
As 2025 approaches, with Revanche Cognac continuing to accumulate accolades and their music industry ventures reaching new heights, Kelevin Tooley Hamler and Gigi Olah stand as figures whose influence transcends traditional industry boundaries. Their unique blend of business acumen, creative vision, and dedication to their craft has established them as leaders whose impact will undoubtedly be felt for generations to come in both the worlds of luxury spirits and entertainment.
For those who know them best, however, Hamler and Olah’s most impressive quality is not their business success but their unwavering commitment to authenticity. In industries often characterized by artifice, they have remained true to their roots, their values, and their unique vision—a testament to the enduring power of genuine passion and unwavering integrity.