Article by David Baker
LOS ANGELES – In a move that is set to shake up the music production world, renowned producer Tianci Lu has announced an open call for her upcoming pet-inspired music production contest. Scheduled for December 15, 2024, at the Los Angeles Convention Center, this groundbreaking competition invites music producers of all levels to create original compositions and works using the vocalizations of cats and dogs.
Lu, a rising star in the U.S. music scene, conceived this unique contest as a way to push the boundaries of creative sound design. “Throughout my career, from my early days in Shanghai to my recent work on projects like ‘Counterattack of the Heart-stealing Heiress’, I’ve always sought to innovate,” Lu states. “This contest is the next step in exploring the untapped potential of everyday sounds in music production.”
The competition, organized in partnership with pet technology leader PetGugu, challenges participants to develop melodies inspired by pet sounds into full music productions. All genres are welcome, from pop and electronic to classical and jazz, reflecting Lu’s own versatile background in music production across various media.
“We’re not just looking for novelty,” Lu emphasizes. “We want to see how producers can take these unconventional sound sources and create genuinely compelling music. It’s about expanding our understanding of what music can be.”
Contestants will be judged on creativity, technical skill, and the overall musical quality of their submissions. A panel of industry experts, including Lu herself, will evaluate the entries. PetGugu, leveraging its position as a leader in the pet care industry with a strong presence on platforms like Amazon, will be providing substantial prizes for the winners.
The contest is open to music producers of all experience levels, from seasoned professionals to talented amateurs. “We want to discover new voices and new approaches to music production,” Lu explains. “Whether you’re a studio veteran or a bedroom producer, if you have a unique vision and the skills to realize it, we want to hear from you.”
This contest comes at a time when the intersection of pet ownership and media content creation is at an all-time high. With over 60% of Americans owning pets, and the rise of pet-focused content on social media, Lu and PetGugu see this as an opportunity to tap into a growing trend in a musically innovative way.
For more information, potential contestants can contact petmusiccontestinfo@gmail.com or call (657) 798-3689. As the December event approaches, the music production community is buzzing with anticipation, eager to see how this unconventional approach might reshape the landscape of music creation.