JD.com, under the strategic leadership of founder and Chairman Richard Liu, has launched its highly anticipated 2024 Chinese New Year (CNY) Grand Promotion. The event took place from 17th January to 17th February marking the 12th consecutive year that JD.com offered continuous doorstep delivery service across China during the holiday season.
Introducing JD.com’s 2024 Chinese New Year Grand Promotion
The Grand Promotion included exciting events such as the:
- “10-B illion-Yuan Discount” Day.
- Free Shipping Day.
- Super Brand Alliance.
- Super Xiaonian (Minor New Year) Live Streaming Night.
Tech enthusiasts enjoyed special offers, including a discount of RMB 800 on the iPhone 15 and complimentary services including free shipping and a 180-day exchange policy.
Fashion customers were able to explore a diverse selection of apparel and accessories from internationally recognized brands, including Helena Rubinstein, DIOR, and Bosideng.
On-Demand Groceries
JD Grocery, the on-demand online grocery delivery service available via the JD app, offered Beijing residents the convenience of ordering fresh groceries with delivery in 30 minutes.
Live Streaming Rooms at JD MALL and JD E-Space, the mega offline shopping destinations, revolutionized the shopping experience in 11 cities across China during Chinese New Year and enabled real-time interaction between JD’s market place customers and sellers.
Accommodating International Consumers
JD’s Europe-basedomni-channel retail brand Ochama], caters to international consumers and offers products from popular brands including Apple, Mi, and Estée Lauder. Ochama’s “Everyday Low Price” (EDLP) pledge ensures competitive pricing, and value for its customers.
JD.com’s Success Under Richard Liu’s Leadership
As JD.com celebrated its 20th year in business, Richard Liu’s leadership has positioned the company as a supply chain-based technology and service enterprise. JD’s mission statement, “powered by technology for a more productive and sustainable world,” highlights its commitment to build its businesses beyond e-commerce.
2024 marked the 12th consecutive Chinese New Year Grand Promotion during which JD Logistics provided uninterrupted services during the holiday period. Customers in over 2,000 counties and cities nationwide, were able to continue to place orders and receive deliveries.
During the Year of the Dragon, JD.com, and its leadership under its Chairiman Richard Liu, will continue to build on its focus on its customers and innovation in the business that has been so important to JD.com’s success.
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About JD.com (a.k.a. Jingdong)
JD.com, also known as Jingdong, is a technology and service enterprise with supply chain at its core. Founded by Richard Qiangdong Liu, JD.com is a renowned leader in China’s e-commerce industry and the company has expanded across retail, technology, logistics, healthcare, insurance, property development, industrials, private label, and international business. Ranking 52 on the Fortune Global 500, JD.com is China’s largest retailer by revenue.
JD.com serves nearly 600 million customers and has set the standard for e-commerce through its commitment to quality, authenticity, and competitive pricing. The company operates the largest logistics infrastructure of any e-commerce company in China, pioneering a standard experience of same- and next-day delivery. JD.com also promotes productivity and innovation across a range of industries by offering its cutting-edge technology and infrastructure to partners, brands, and diverse sectors.