Saan Basha’s journey is a story of creativity, adaptability, and success. Once known for making funny and entertaining six-second videos on Vine, Basha has now built a business that’s making a big impact in Canada. After Vine was discontinued, many creators struggled to find their place in the digital world — but Basha turned the end of one chapter into the start of something new.
He founded Sonerg, a company that connects influencers with brands, helping both sides grow together. Influencers get the chance to work with businesses that match their style, while brands can reach new audiences through social media in a more natural and relatable way. Since its launch, Sonerg has been creating partnerships that feel real, helping businesses large and small benefit from the power of digital storytelling.
From Viral Videos to Building Connections
Basha first gained popularity on Vine, where his creative videos earned him a loyal following. When Vine shut down, some creators moved to other platforms, while others faded away. Basha, however, saw an opportunity. He had experienced firsthand the power of social media in building connections and influencing audiences, so he decided to use that knowledge to help brands do the same.
With Sonerg, Basha has built a bridge between influencers and companies. Whether it’s a local coffee shop looking to grow its customer base or a major brand wanting to connect with new audiences, Sonerg finds the right influencer for the job. The goal is to create partnerships that feel genuine and bring real value to everyone involved.
Making an Impact in Canada
What makes Sonerg stand out is its focus on local businesses. In a market where big corporations often dominate, Basha saw a chance to level the playing field. Sonerg helps smaller businesses access the same tools and strategies that large companies use to build their brands.
“We want to give every business a voice,” Basha explains. “Social media isn’t just for big companies with huge budgets. It’s a powerful tool that anyone can use to connect with their community, and we help make those connections happen.”
The company has already worked with some of Canada’s most well-known influencers, as well as major brands, creating meaningful partnerships that help businesses grow. Sonerg has become a key player in the Canadian digital marketing landscape, known for its ability to match the right influencer with the right brand to produce authentic content that resonates with audiences.
Looking Ahead
Saan Basha’s story is a perfect example of turning a setback into an opportunity. When one door closed, he opened another, building a company that not only helps influencers and brands but also strengthens local businesses in Canada. As social media continues to evolve, Sonerg is at the forefront, shaping the future of digital marketing and influencer-brand collaborations.
For more information, visit saanbasha.com