Primary signs are like the face of your business, catching attention, but it’s the secondary signs that go the extra mile. They give customers more info, guiding them to your place and making their experience awesome.
In this blog post, ShieldCo Custom Metal Signs is diving into the power of secondary signs for your business. They do more than just point the way – they help create a vibe, showcase your brand, and even open up chances to shout about what you do.
Keep reading to discover the magic of secondary business signs!
How Many Secondary Signs Does Your Business Need?
To nail the perfect balance, consider your business’s unique vibe and what your customers dig. Figuring out the ideal number and spot for secondary signs is key for maximum impact.
As a savvy business owner, ask yourself these game-changing questions:
- What’s the setup of my place? Where are the main doors and exits, and what’s the flow?
- How many floors or levels are we talking about here? Let’s use signs to make it easy for customers to navigate.
- What are the star players in my business? Let’s make sure signs give them the spotlight.
- Who’s my crowd, and how do they roll when exploring new spots?
- Any safety rules or guidelines to follow? Let’s use secondary signs to check all those boxes.
Crack the code to the perfect number, type, and spot for your secondary signs!
Choosing the Perfect Secondary Sign for Your Business
Let’s talk about the top-notch secondary business signs you should be considering!
Directional or Wayfinding Signs
These gems are your go-to when you want visitors to breeze through your space, whether it’s a bustling shopping center or a corporate hub. Think arrows pointing the way, all decked out in your business’s style. One cool idea is to blend wayfinding into a standalone sign showcasing your company name and branding.
Here are some pro tips for nailing your directional and wayfinding sign game:
- Visibility is Key: Make sure these signs are easy to spot and understand. Place them in a way that customers can follow the path without second-guessing.
- Less is More: Keep it simple, my friend. Too many signs can make things confusing. A clean, minimal approach ensures customers move through your space without a headache.
- Entryways Rule: Priority alert! Direct your signs to the entryways and gateways. Clear the way for your visitors in those tricky spots to avoid bottlenecks.
- Guide the Way: Once your customers reach their destination, use signs to tell them what’s up next. Whether it’s ‘grab a seat’ or ‘check in at reception,’ keep them in the loop.
By crafting a smart plan for your directional and wayfinding signs, you’re setting the stage for a smooth customer journey. No confusion, just good vibes that’ll make them want to come back to your business.
Lobby Traditional and Digital Signs
Imagine giving your lobby or waiting area a little makeover with some cool signs and digital displays. Trust me, it’s not just about spicing things up – it’s about turning those waiting moments into a breeze and making sure your customers are hooked!
Imagine this: TVs, electronic message centers (EMCs), or snazzy digital displays dishing out relevant info that entertains, educates, and screams your brand to everyone chilling in your lobby.
Here’s the golden rule: Figure out what content will make your customers’ wait worthwhile. A medical office could dive into medical research, interactive surveys, and interesting articles to keep patients in the know. Or picture a college tour where digital displays spill the beans on campus history and standout achievements.
When you’re picking out your lobby or waiting area signs, it’s all about finding the look that vibes with your brand. A slick, modern digital display is killer for a tech startup, while an old-school electronic message center might be just the thing for a timeless retail joint. Pick signs that vibe with your style, and you’ve got a setup that’ll stick in your customers’ minds.
ADA-Compliant Signs
Ensuring that everyone can easily access your place is crucial. We’re talking step-free entrances, roomy pathways, and alarm systems that don’t leave anyone out. Oh, and let’s not forget about those signs – they play a crucial role.
The Americans with Disabilities Act (ADA) lays down the law: every permanent spot in your building needs ADA-compliant signs. That means wall-mounted signs, overhead signs, exit signs, and those helpful wayfinding signs. And we’re not just talking about any old signs – they’ve got to be at the right height, in the right spot, and rocking raised lettering and braille characters.
Picking the number and spots for these signs is no random game. Here’s the real talk – there’s a bit of strategy involved, and trust me, messing it up can mean dealing with some serious fines. Let’s not just slap those ADA-compliant signs randomly; we’ve got to nail the locations and specifications. It’s all about crafting a space that welcomes everyone with open arms.
Unlocking the Magic of Architectural Secondary Signs
Your space getting an upgrade where signs effortlessly become part of the vibe, taking it up a notch! Welcome to the world of architectural signage – the hidden gem that transforms how your building looks and feels.
Think about it: these signs aren’t just pointers; they’re the artists blending seamlessly with your space’s design. We’re talking about architectural signs, carefully crafted and installed to catch your eye and sync up with your building’s vibe. Whether it’s aluminum, stainless steel, glass, or even stone – these signs become like matchmakers, dancing with the materials your building rocks.
Choosing architectural signage isn’t a logo slapped on a board; it’s about weaving your brand’s character into the very fabric of your building. It’s like adding a splash of personality that’s you. Let those signs do more than just show the way – let them narrate your story in style.