TikTok is one of the platforms that is highly admired by the younger generation, also famously known as GenZ. It features short-form videos that are spread over a multitude of niches and topics.
You can find anything on TikTok that you could possibly think of. From dance videos to cooking recipes to life hacks, you name it. Each type of content has a separate following of its own. The best part is that TikTok brings to you only the content you might be interested in.
How Does TikTok Distribute Content?
If you really want to boost your content engagement, you have to first understand the way TikTok distributes content to each user’s feed and “for you” page. The TikTok algorithm keeps a track of each user on the basis of following.
- What type of content do they watch?
- For how long do they watch something?
- How do they engage with the content? Like, share, comment, save, or download.
- Is there something they watched multiple times?
By observing each of these factors, TikTok recommends each user the videos that are particularly tailored to their interests and content preferences. So each individual’s experience on the app is entirely different from that of others.
Tips and Tricks To Get Better Engagement on TikTok
Since TikTok is all about short videos, your creativity is one of the few parameters that will outshine you through the brimming digital space. This platform is all about making mundane, ordinary moments special and sharing them with others.
Most of the content on TikTok is nothing too fancy. It’s just what someone really wants to do; expressing their heart out to the world. Whether it is through dancing, singing songs, making food, stitching different snippets to create a video, sharing their thoughts, learnings, and opinions.
So the whole vibe of tik tok is very homely, organic, and naturally flowing. Nothing seems to be created as a result of being forced to do so. Not even the sponsored content. It has become a space where creativity knows no bounds. This is one of the major reasons behind the ever growing popularity of TikTok all around the world.
However, with that being said, the quest for engagement is an everyday pursuit for all creators alike regardless of their follower count. Some people fall into the trap of cheap TikTok likes too early because they don’t really know how the algorithm works.
Here, we present to you some tried and tested techniques to get skyrocketing engagement on your content on TikTok.
Interact With Your Audience
No matter how big or small your audience is, interacting with them always adds to your growth as a creator on TikTok. When you value the people in your clan, they will always return to you with more.
Apart from this, when new people visit your profile and go through your content, they are in the process of creating an image of you in their minds. It is up to you what impression you want them to take away.
How you communicate with various people in your DMs, how well you tackle troll comments, your responses to the comments under your content, and how appropriately you answer people’s questions, and going live often, are all the factors that play a significant role in this matter. So you better work on this to get more engagement.
Moreover, know your target audience well so you can craft content that resonates with them and sparks their interests. This is how TikTok will pick your videos and show them to the people who would be most interested in your content to engage with it.
Be Consistent in Posting Content
If you want to succeed in any area of life, know that consistency is the key. So post your stuff on TikTok regularly to witness positive results. If you really want to grow as a TikTok influencer, you have to be consistent.
Doing it once in a while is not enough. Of course you can take breaks occasionally, but don’t make it a habit to disappear after posting once in a blue moon. Continue posting amazing content until you reach where you want to.
Bring in the Element of Storytelling
Storytelling is a powerful tool that can take your engagement through the roof. Make sure to integrate the element of storytelling in your content every now and then. This will not only give them a chance to know more about you but also relate to you.
Sharing common experiences and venting or laughing about them together with people you don’t even know in real life creates stronger bonds that the both parties cherish to have in their lives. This is a great plus of fostering a community online who you can share your highs and lows with, rather than purchasing instant TikTok followers.
Participate in TikTok Trends With A Creative Spin
Jumping on the bandwagon with people from all over the globe is fun. Participating in TikTok trends and challenges enhances your likelihood of being more visible and discoverable to a great extent.
The real deal is, again, captivating the viewers’ attention and standing out of the crowd. And the only way to do so is to bring in a creative spin to the whole thing, whether it is through a unique perspective, clever twist, or a captivating move.
You can even create a challenge of your own and invite people from your audience to partake in it and further nominate people from their friends, family, or followers.
Test Viral TikTok Hacks
One way of getting a higher engagement rate is to either share hacks with your audience or test the viral ones in front of them. If the hack is about something that not many people know of, people are more likely to engage with it, and save, share, and download it.
The thing about testing hacks on TikTok is that it keeps people hooked until the end of the video to see if it really works or not. If someone is watching a complete video that you posted, it means you were successful in grabbing their attention and sustaining it towards the end. This is a sign of higher engagement on your content.
Work on Duets / Collaborations
It is a universal principle that what you give away more of, finds its way back to you. Same goes for engagement on TikTok. Give more of it to receive it back on your content. Appreciate other creators publicly, give them shout-outs often, engage on their videos, share your ideas and invite them to collaborate with you on a video.
Doing this will open ways for you to work on duets and in collaboration with fellow TikTokers. It’s a great way to get discovered by other creators’ audience and enhance engagement on your content as well.
Review Your Analytics
When you are a professional creator on TikTok, it becomes highly essential for you to keep a check on your analytics. They will give you a lot of insight about your posts performance and engagement rates.
By reviewing and analyzing your content, you will be able to curate it in a better way. You will get to know what your audience likes and dislikes, what sort of content they engage with more, so you can plan your future content accordingly.
Summing Up the Journey to Getting More Engagement
The path of becoming a successful TikTok creator can be rough sometimes, especially when you are not getting enough engagement on your posts. But don’t worry, we have you covered with our fantastic methods of doing things efficiently on TikTok.
Understand how the TikTok algorithm works and how it distributes content to the users’ feeds and “for you” pages. Create content with your target audience and their interests in mind. Interact with your audience on a regular basis. Go live every now and then. Post regularly with a dash of storytelling in your videos.
Collaborate with other creators on TikTok to increase your discoverability. Keep a track on your performance and analytics so you can strategize your content more efficiently. Things will take their sweet time to happen, but you will eventually reach where you have to. Happy TikToking!