Jihad Bakkoura, a entrepreneur and watchmaker, was born in the East and spent most of his life in the West, enabling him to combine the best of both cultures. With over 20 years dedicated to the world of watches and the philosophy of time and its impact on human life, Jihad’s journey began as a client purchasing a luxury watch, then as a distributor, and finally as the founder of his own Swiss luxury watch brand.
Jihad Bakkoura owns the brand FRANC VILA, one of the top 10 recognisable luxury Swiss watch brands, which he is now relaunching with his personal touch and extensive experience to enhance its global presence. In addition to this, he has established his own Swiss watch brand, BAKKOURA.
But the heart of Jihad Bakkoura as entrepreneur is the talent to see high potential ideas in revolutionary ideas. To develop it and launch to market.
His newest victory is groundbreaking theory that he translated into an exclusive and luxurious wristwatch, which raising the efficiency of the day. According to Jihad, he redefined the concept of time into a new dimension, introducing six additional “hours” to those seeking more success and creativity. The 30h collection has a unque dial divided into 30 “hours” plus to regular 24 hours dial.
Jihad’s innovative system, which offers high value and serves as a magical solution for keeping up with the modern era, is based on speed and efficiency rather than movement and reflection, as it was before. This system closely reflects Jihad’s love for change and introducing new ideas. His new watch system addresses a significant problem we face today: in this era of speed, we accomplish far more than in the past, and now need to restructure our day to maximize every minute and hour.
Jihad summarized his new concept as follows: “I discovered that what a person can accomplish in 60 minutes can be done in 48 minutes. By deducting 12 minutes from each hour of the day, we ultimately extend the day to 30 hours, adding six extra hours, equivalent to 2,190 hours per year. This provides us with 25% more time. I designed a dual-watch that displays both systems: the old one and the new one, which I named the ‘Noon System,’ along with a counter that shows the exact time difference between the two systems, allowing the user to calculate how much time remains in their day.”
Jihad also founded a watch boutique named Badreya, after his mother, whom he sees as a symbol of his future and a source of inspiration and determination. With every step in his life, filled with dedication and creativity, she strengthens his belief in bringing new ideas to a completely modern world and era.
