UAE is the top-notch category of leading trend-makers who’ve turned into the main players in the media culture. These top lifestyle influencers in UAE, with their massive followings, wield the power to create consumer behavior and enhance brand perception. In the proper relationship with influencers, brands can get an amazing amount of brand recognition, and the interaction with influencers is valuable.
For example – Huda Kattan can pave her way through the beauty boundaries and become a lifestyle icon, whose endorsement can change the brand’s status and make it irresistible. These top lifestyle influencers in UAE, with their authentic voices and personal traits, can turn a product into a lifestyle aspiration; hence, sales and the development of brand loyalty are evident.
You can increase your brand’s exposure and build more profound connections with your target audience by leveraging the influencer’s engagement community. To facilitate the success and maximum impact of campaigns generated by users (UGC), you may explore a collaborative campaign with a UGC agency in the UAE like Vidzy.
Still, curious about who these powerful market forces are and in what way they can impact your brand? Let’s take a closer look at lifestyle content creators in the Middle East and understand the reason for their significance in your marketing strategy.
Who Are Lifestyle Influencers in UAE?
Lifestyle influencers in the UAE are social media personalities who share content such as fashion, travel, health, beauty, and daily life with their followers. They also work with brands that they are most comfortable with to endorse the products and services. Some of the top influencers in the UAE, choose one in the beauty sector, while another is a tutor in fashion, in addition to housewife and mom. Sometimes, these bloggers affect the rating of a product and its promotion among the local population.
Lifestyle Influencers’ Popular Content Categories
Influencers in the lifestyle sector have developed into significant figures causing changes in trends and how consumers behave across different categories. These skilled professionals typically produce content full of diversity that deeply touches their followers in such diverse markets as fashion, beauty, travel, wellness, and home decoration. By facilitating and promoting every kind of UGC, the top UGC agency in UAE Vidzy empowers brands to utilize the authentic voices of lifestyle content creators in creating robust, identifying with the target audience campaigns that foster deep connections between customers and brands.
Top lifestyle creators in Dubai explore modern living, showcasing their creative skills through their colorful and widespread content. They curate content across various categories, such as:
Fashion:
Fashion is the top focus of lifestyle influencers. They reveal the most recent vogue, share the ways of dressing well and the best items to wear, and support unique fashion brands, from the local to the international. They partner with designers and boutiques to market the latest outfits that are not only eye-catching but also extremely captivating fashion.
Travel:
Influencers who travel in the UAE catch the emotions of local and international, through stunning photos as well as helpful advice. They are talking about luxurious resorts, cultural experiences, and secret hideaways, urging their audience in the direction of unusual places.
Fitness and Health:
Fitness and health are hot topics among influencers who deal with a healthy lifestyle, their content includes workout schedules, balanced diets, and health tips. They motivate their followers to adopt healthier lifestyles and team up with fitness companies and health specialists.
Food and Dining:
UAE food bloggers present a wide array of tastes in the region, from Emirati meals to international foods. They rate the eateries, create the galley, and organize the food events, thus providing a glimpse of the various food themes.
Family and Lifestyle:
Parenting, home life, and gathering at home are the themes of content most welcomed by the audience that follows the participant creators. They combine authentic things that make for a one-on-one connection with homes and balance personal and professional lives.
Top 10 Social Media Lifestyle Influencers in UAE
Hada Kattan:
Huda Kattan is one of the best lifestyle influencers in the UAE. She is a pioneer in the beauty industry, breaking through the global beauty industry. Due to Huda Beauty, her self-named cosmetics brand, Kattan has built up a huge fan base for her deep knowledge and wisdom in beauty and makeup. Through the power of her loyal mass media, the leading influencer has emerged onto the scene. Having started as a beauty junkie to become a globally recognized beauty tycoon, Huda Kattan’s rise has been a loud confirmation of her status among the best Dubai influencers in the world, thus portraying how the power of Dubai is shaping the beauty and fashion scene globally.
Khalid Al Ameri:
Khalid Al Ameri is among the social media lifestyle influencers in Dubai. His culturally compliant content is popular worldwide, having -13+ million followers on his platforms’ from telling ‘Muslims Why They Should Be Happy When Christians Celebrate Christmas’ to discussing the difficulties of ‘Shopping While Married’, he is the right person to guide you. Khalid is the best video creator, and he is also a Stanford University graduate and one of the ‘100 Most Powerful Arabs’ according to Gulf Business.
Noor Stars:
Noor Stars is a young woman who has made it in life, no matter the struggles she has faced. She is a 25-year-old lady who made the impossible possible. In a lowly refugee camp in Iraq, she has managed to fight against all the obstacles to be a pioneer in the world of the internet. With the shiny, attractive character she has paired with her optimistic outlook, Noor has gained a huge following on YouTube, the place where she has become the first Arab influencer to hit the 10 million subscriber mark, which used to be impossible earlier.
Mo Vlogs:
Mo Vlogs is also one of the top lifestyle creators in UAE/Dubai/Middle East/ who in the world of blogging, cars, and entrepreneurship has left an imperishable mark. Mo’s Vlogs are associated with his amusing and erudite videos, where he enjoys sharing his experiences with cars, luxury lives, and day-to-day routine, and presents a new musical project. His commitment to automobiles has allowed him to build a couple of car brands, such as Lamborghini and Ferrari, and he is enterprising enough to be part of different successful businesses.
Bin Baz:
Across the Middle East, Bin Baz stands as a major influence on his followers, being an influencer and content creator. Earning acquaintance with his joking and eternal charisma, he has attracted a huge amount of followers on different social media sites. Remarkably, Bin Baz is mostly known for the material in which he shares his opinions on entertainment and lifestyle as well as keeping people updated with current affairs. Bin Baz is a youth inspiration is a part of his legacy, and the social media influence that he wields is backed up by commendations, including a trophy for the Best Influencer in the UAE at the Social Media Awards.
Azza Zarour:
Azza Zarour is also listed as one of the best lifestyle influencers in UAE and a social media influencer who has gained a considerable following on various platforms, including Instagram and TikTok. One of Azza’s content’s distinctive buy is that it is an uplifting and inspiring kit that discusses things such as mental health, body weight, and personal evolution. She has become a figure tapping into the Middle Eastern community, lending her voice to inspire and motivate her fans with her preaching about self-love and acceptance.
Salama Mohamed:
Salama Mohamed is a media personality based in the United Arab Emirates, who is popular for being a motivational speaker, and YouTuber named Khalid Al Ameri’s wife. Salama has also built a social media audience, where she expresses her experiences as a mother, wife, and entrepreneur to the public. Her platform is used to guide and strongly encourage her followers, mainly women, to work for the achievement of their dreams and the pursuit of personal and professional life in harmony. Salama’s graphics are great which led her to be popular among her followers and she has been hailed as the most influential woman in the UAE.
Amro Maskoun:
Amro Maskoun, a Jordanian content creator, entrepreneur, and social media influencer, has managed to develop a considerable number of followers on several online platforms; such as Instagram and YouTube. He has become a popular figure in the Middle Eastern social media scene, using his platform to inspire and entertain his followers with his unique humor and lifestyle. Amro’s engaging content has earned him numerous accolades and recognition, including being named one of the top social media influencers in the Middle East by Forbes Middle East.
Jumana:
Jumana Khan is also one of the top lifestyle influencers in Dubai from India who was born into the Bollywood dynamic. Jumana’s profile is widely appreciated for its valuable information on beauty, fashion, and lifestyle, mostly involving her creativity and style. She has made her name in the Indian social media landscape, rising to fame and popularity through her tutorials that inspire and motivate her many fans with her messages of staying positive and loving oneself. Jumana’s excellent content has landed her many good comments and awards alike, on top of several write-ups in different publications.
Ghaith Marwan:
A well-known Syrian blogger, content creator, and social media influencer, Ghaith Marwan, has legions of followers scattered on various social media platforms. He is best known for his intriguing content that spans various subjects, from fashion, beauty, and lifestyle to travel and so much more. Ghaith Marwan is an Internet sensation and has been honored with the Best Arab Male Social Media Influencer Award at the 2019 Arab Social Media Influencers Summit. His influence on social media has been considerable and he remains a source of joy and enlightenment to his devotees due to his distinguished style and character.
Create impactful UGC campaigns through collaborations with the best lifestyle influencers, utilizing a UGC agency like Vidzy which can help drive success.
Harness The Power of Lifestyle Influencers with Vidzy for Winning UGC Campaigns
As a top UGC company in Dubai, Vidzy is the expert in connecting the right brands with relevant influencers to build impactful UGC campaigns. With its in-depth knowledge of the digital environment along with its creativity in using influencer marketing, Vidzy makes sure the partners involved in the project are the ones who share the same values as your company. Vidzy takes care of the whole process, right from the content creation to content distribution, flawlessly and efficiently.
Vidzy’s platform is more than just a sandbox for buying, selling, and modifying ads for the media channels. It provides users with various features to facilitate better advertising decisions made from the analysis of large volumes of data and hence foreseen consumer responses.
Conclusion:
Here is the list of top lifestyle influencers in UAE. A much more elaborate lifestyle scene exists in the UAE, due to its impressive army of influencers. These digital pros indeed have become the heroes of the time as they are the ones who influenced the trends and also they counted the people who were inspired by them by the millions close to the stand. A connection with the influencers in their midst is the easiest way for brands to reach out to the high-touch audience and make their brand name considered premium. For businesses moving forward, the influencer platform has been dynamic, therefore, it’s vital to keep up with the latest trends and recognize influencers who resonate with the brand.
Using Vidzy to leverage the power of lifestyle influencers is a breakthrough for brands looking to build effective UGC campaigns.