Unleashing Athletic Style and Empowerment Just in Time for the Holidays

As the end-of-year holiday approaches, the quest for gifts that seamlessly blend comfort and style gains momentum. Enter Hoss Co., a brainchild of Matthew Goldby that transcends traditional sportswear by embodying a lifestyle rooted in empowerment, encapsulated by its distinctive slogan, “Be The Hoss.”

“Hoss” is a colloquial term often used as a slang term to refer to a person who is strong, reliable, and capable. Calling someone “Hoss” is a way of expressing respect, and camaraderie, or acknowledging their skills and abilities. It’s the ultimate compliment for Matthew, and so naming his brand Hoss Co. just made sense. It was a favorite expression amongst Matthew and his friends growing up, and it gets to the heart of authenticity that Matthew and Hoss Co. embodies. It’s more than just a slogan – it’s a rallying call rooted in shared experiences. 

The ultimate athleisure staples for every wardrobe

Athleisure transcends mere fashion; it’s a way of life that effortlessly blends athletic and leisurewear. Far from being confined to the gym, this genre of clothing smoothly transitions from workout sessions to casual outings, catering to individuals who prioritize both performance and style. It’s about feeling comfortable and stylish at the same time, while being able to express your own personal swagger.

In athleisure, there are some favorite silhouettes and pieces that will be forever timeless. They are truly clothes to live life in. Some Hoss Co. faves include: 

1. Hoss Logo Hoodie: The essential Hoodie, who could live without it? Perfect for throwing on with jeans or shorts for a cozy and effortlessly relaxed vibe. Hoss Co. elevates the hoodie with its soft and cozy inside and smooth outside for flawless print and embroidery designs. You can’t go wrong rocking the bold Hoss Co. branding, but you can also add your own design to this indispensable athleisure item. 
2. BTH Performance Tees: Tailored for those embracing an active lifestyle, these performance tees seamlessly marry comfort with functionality. Ideal for individuals who prioritize movement without compromising on style. Crafted from a blend of 87% nylon and 13% spandex, this is the ultimate in comfort and flexibility. We won’t tell if you wear it for a couch session. 
3. Dad Hat: An essential element of dad fashion. Your dad probably rocked one of these low profile, adjustable strap and curved visor head pieces and Hoss Co.  is bringing it back.  A versatile accessory for casual outings and sports events alike.
4. Athletic Shorts: Move with ease during your workouts, or relax in style for a video game marathon. Whatever your level of athleticism, these shorts are flexible with a classic silhouette, hitting above the knee. Zippered pockets keep your essentials secure so you don’t lose your phone while hitting the treadmill or doing a deep squat. The classic Hoss Co. branding looks just stylish enough to wear outside the gym. 
5. Athletic Joggers: Joggers have to be the top dog when it comes to athleisure. Available in black or navy, these breathable, stretchable, anti-bacterial, anti-static, sweat wicking, lightweight high-quality joggers are everything. You’ll want to live in them, and we don’t blame you. 

#BeTheHoss

Hoss Co. offers an extensive array of products including shirts, hoodies, shorts, hats, sunglasses, gloves, and even pickleball paddles. Each item bears the iconic Hoss logo or the “BTH” acronym, available in various colors and sizes. Frequent discounts and sales make it easy for patrons to acquire their preferred Hoss items at reasonable prices.

Hoss Co. extends beyond being a brand; it’s a community. The company involves itself in events and partnerships, ranging from youth football and basketball camps to collaborations on sports sunglasses and performance tees. Athletes and celebrities endorsing the Hoss brand underline the impact of the “Be The Hoss” movement in their lives.

Max Strus, a proud supporter of Hoss Co., is carving out a notable presence in the NBA as a burgeoning star with the Miami Heat. Since the brand’s inception, Strus has been aligned with Hoss Co., epitomizing the essence of “Be The Hoss.” 

 

Max has participated in several charitable events and initiatives, such as:

• Hosting a basketball camp for kids in his hometown of Hickory Hills, Illinois, in August 2021.
• Donating $10,000 to the Miami Heat Charitable Fund, which supports programs for the betterment of at-risk families in South Florida, in December 2021.
• Supporting the NBA Foundation, which works to create greater economic empowerment in the Black community, in February 2022.
• Volunteering at a food distribution event for families in need in Miami, in March 2022.

Max Strus is not only a talented basketball player, but also a generous and compassionate person who cares about giving back to the community. He is a role model for many young people who aspire to follow in his footsteps. He’s a true Hoss.

Other athletes like Frank Kaminsky of the NBA, Nico Hoerner of the Chicago Cubs, and Super Bowl Champ Brian Allen all embody the Hoss spirit and have been rocking Hoss Co. 

 

For this season of gift-giving, consider Hoss Co. as the go-to brand if you’re seeking a gift for a sports enthusiast or someone who simply appreciates the athleisure trend. 

 

Hoss Co.’s diverse product range and the empowering “Be The Hoss” movement make it a standout choice. So, ride the wave, embrace the Hoss spirit, and gift the joy of style, comfort, and empowerment this festive season.

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