In this digital era, where everything is getting digitized, traditional marketing methods have drastically shifted from print media to online messaging platforms. With the increasing popularity of digitization, the power of marketing your products is now on your fingertips.
With a multitude of marketing channels to talk and engage with customers, which one comes to your mind?
Probably, Facebook with 1.65 billion active users, Instagram with 400 million active users, Twitter with 310 million active users, and LinkedIn with 100 million active users. Most likely, you have your business marketed in most of them or might be all. Isn’t it?
But, there is one more platform with an incalculably growing number of users. And, that is WhatsApp. Being ranked as the 3rd most downloaded app on Android in the world, it stands as a great contender for all the marketing channels with 1.5 billion active users across 180+ countries.
As per a survey, an average user opens WhatsApp 23 times a day, whereas 58% of users access WhatsApp several times a day.
With such a promising network of users, WhatsApp can be the next platform for marketing. Furthermore, WhatsApp is available in 53 different languages which enable marketers to reach out to a more niche audience.
Why should you turn to WhatsApp for your Business Growth?
As a marketer, there are numerous reasons for you to getting started with Whatsapp for marketing. This includes:
- WhatsApp is available for free.
- You can send images, videos, audios, links, e-books, brochures, catalogs, documents, location, and GIFs.
- WhatsApp lets you make voice as well as video calls.
- WhatsApp can double as a Survey Tool for you to collect feedback.
- You can arrange group meetings on WhatsApp.
- It enables you to send alerts for new events, sales, offers, and more.
- With WhatsApp offline message alerts, you can free yourself from the fear of losing important messages.
- You can communicate with your customers in real-time.
- It lets you create groups of up to 256 members
Now that you know what wonders WhatsApp can do to your business, let’s comprehend some ideas for marketing through WhatsApp that helps grow your business.
WhatsApp Marketing – The Cornerstone of your Business’ Growth
WhatsApp has modernized itself with massive modifications associated with business communication. Here’s how WhatsApp Marketing contributes to your business’ growth.
- Avail Greater Customer Engagement
WhatsApp promotes direct communication between business representatives and customers. Incorporating Whatsapp into your marketing strategies aids you in responding to your customers’ queries in no time. With the increasing number of smartphone users, WhatsApp marketing offers you a great chance to connect with targeted clients and customers. Thus, it can help you obtain the most significant leads for your business.
- Run Targeted Marketing Campaigns
WhatsApp lets companies target a specific group of consumers to sell their products and services. The consumers can be distinguished based on geography, buying power, income, interests, demographics, and more. As you know the customers you are targeting are likely to buy the products, it makes the most sense for any company to focus on reaching them.
- Conduct Promotions and Advertising
Through WhatsApp, businesses can endorse their new products or offers available at discounted rates. You can send some innovative and short details along with an image of the product to the customers. Likewise, advertising involves sending eye-catchy brochures alongside the company details. You can put up such content as your status or profile picture so that more audience can view it. Nevertheless, the status remains visible only up to 24 hours.
- Make the most of Bulk SMS API Services
You can send bulk messages to your customers by leveraging WhatsApp marketing software. It lets you send bulk messages to the potential clients in your database at any point in time. Moreover, you can create loyalty programs; attach images, Vcards, videos, and viral YouTube video URL inside the Vcard to generate thousands of views. You can acquire the benefit of WhatsApp marketing through such software on any platform – mobile phones, tablets, and even PCs.
- Use WhatsApp for Business
In 2018, WhatsApp released a new application – WA Business specifically for business owners. With this tool, companies can leverage the below benefits:
- Create a business profile
- Provide quick replies
- Automate messages
- Obtain message statistics
- Labels for chats and contacts
- Creating a business profile with a landline number
WhatsApp is growing with every passing day, and thus, it is a definite platform for marketers to consider. If you still haven’t been into WhatsApp marketing, explore it right away.