There are well over a billion websites on the world wide web today. However, only 17% of these are active and useful in some way. The Google search algorithm is designed to weed out the inactive and irrelevant ones for each and every search query.
To ensure your website ranks higher on the rankings every time a potential user searches for your product or service, you need to implement the right kind of Search Engine Optimisation(SEO) strategy.
Today there are more than 244,000 businesses in LA county alone, making Los Angeles the top international trade and manufacturing sector in the USA. In such a dynamic economic situation, there is bound to be a lot of competition in terms of online presence between businesses to reach consumers.
If you are based in LA, it is about time you start thinking about an SEO strategy for your business, ideated and brought to life by experts who are cognizant of the unique challenges and opportunities that the county provides.
To ensure your business’s website is viewed by your consumers when they are searching for products and services like yours on Google, consult online resources curated by Los Angeles SEO experts. They will have your long-term business goals as their priority.
In today’s online landscape, search engines have evolved to recognize that honest and authentic content is what people want to see, which is why white-hat SEO has become so important.
In this post, we’ll cover all you need to know about white hat SEO, including how it differs from black hat SEO, its benefits over spammy tactics, and how you can achieve success with these techniques in your own marketing efforts.
What Is White Hat SEO?
White hat SEO is a strategy that focuses on creating original, high-quality content for your website. It’s not about tricking search engines into ranking higher. Rather than trying to game the system, white hat SEO is based on good content and a long-term strategy for maintaining your website and improving its performance over time.
Why Choose White Hat SEO Over Black Hat SEO?
White Hat SEO and Black Hat SEO are two approaches to search engine optimization.
White Hat SEO refers to techniques that focus on building high-quality content and following Google’s guidelines as closely as possible. This approach is often referred to as “organic” or “natural” search engine optimization (SEO). White Hat SEO focuses more on long-term results rather than instantaneous ones.
Black Hat SEO uses unethical or manipulative tactics, as well as using methods that are not approved by Google. Black hat SEO uses tricks and methods that violate Google’s Webmaster Guidelines and other best practices, such as link schemes, cloaking, and keyword stuffing.
These methods can lead to a site being banned from Google search results. The short-term gains promised by Black Hat SEO practitioners include quick results and ease of implementation.
The main difference between White Hat and Black Hat SEO is that the latter uses deceptive tactics to achieve higher rankings in search results, while the former uses ethical methods that are allowed by Google’s guidelines. White hat practitioners may use some techniques used by black hatters but still comply with Google’s rules.
Benefits of White Hat SEO
When you’re using white hat SEO, your site will be seen as trustworthy and credible by Google. This is because it follows their guidelines for organic search.
Google wants to show its users the best results possible, so they’ll rank websites higher in SERPs that have a strong reputation.
White hat SEO helps you avoid penalties from Google, which is important if you want your business to succeed long-term. Penalties can lead to the following consequences.
- A drop in organic traffic on your website
- Loss of trust from customers who think you’re trying to trick them into visiting your website
How to Achieve White Hat SEO?
Here are three ways in which you can achieve SEO the White Hat way:
-
Content Marketing
To achieve a white hat SEO strategy, you must create high-quality content that is optimized for your target audience.
This means that you need to write about topics that are relevant to your audience and search engines. You should also make sure that your content is well-written and engaging so that people will want to read it and share it on social media. Your brand needs to be associated with relevant, engaging content that answers questions people have in search engines.
Let’s take the example of Los Angeles again. LA is a diverse county, where only 43% of the households speak only English, the remaining households speak different languages. More than 35% of the population was born outside the United States. This linguistic and cultural diversity makes LA a melting pot of different thoughts and ideas.
Your content should be sensitive to these differences and make sure it is able to cater to all your consumers, without offending anyone’s sentiments. Your blog posts should be thoughtful and well-written and your site should be navigable and useful to all users in different socio-economic groups.
This means creating helpful blog posts, videos, and infographics that are useful to your target audience. When the content is useful for your customers, they tend to stay longer on your site and their interaction with your site determines the quality of user experience.
-
Keyword Research
You also need to make sure you are using the right keywords. Keyword research helps you ensure your content strategy is on the right track, but the relevance of the content for the keywords used for search queries is more important to help your site rank higher in search engine results.
-
Usage of Data While Applying SEO Techniques
White hat SEO requires building links, utilizing social media, and monitoring your site’s performance with Google Analytics. Links should always be with sites with authority and credence.
Google Analytics will help you identify the pages which are drawing maximum user traffic, the kind of devices your users are logging in from, and also their locations. This should help you understand the kind of content you should showcase, to cater to the specific interests of your audience.
Hopefully, we’ve convinced you that white-hat SEO is the way to go. The benefits of a quality SEO strategy far outweigh those of a black hat, but it can take some time and effort to achieve this level of success.
Don’t get discouraged if you don’t see immediate results, remember that it takes time for new strategies like white hat SEO to work their magic. White hat SEO is the most ethical and sustainable way to rank in search engines. It’s also the best way to go if you want your efforts to be effective and cost-effective.