When you list a product on Amazon, you compete with hundreds of other listings. The algorithm often brings up posts with many keywords that are older. That can be problematic when you are trying to sell out a product urgently.
Amazon is an eCommerce store where people buy goods that reach their homes. There are thousands of products listed on Amazon currently which is why there is a lot of competition on the platform. Luckily, Amazon SEO exists to help your listings perform better.
By using appropriate amazon listing optimization techniques, you can optimize your listing on Amazon to be one of the first when searched for. Here is how you can do that:
Product Title
The first thing that the algorithm and potential customers look at is the title of the listing. You must make sure your title is full of descriptive words that describe your product accurately. For example, if you are selling a wire, you might want to list its color, length, purpose, and other necessary qualities.
The algorithm also looks at specific keywords about the product in the title. This is more eye-catching than the product description because 70% of shoppers make up their minds to purchase a product from the title. Amazon listing optimization tools can help you come up with a great title.
Professional photos
Amazon mostly has sellers from wholesale who invest in professional photos of their products. This is crucial because even before the title, the photo of the product grabs the shopper’s attention.
Amazon actually has a detailed set of requirements for the product image. This includes the condition that your photo must be of the product you are selling and not anything else. Another requirement is that the background of the photo must be white. This creates a standard look for the website as well as clearly shows the product.
Bullet points
Using bullet points over paragraphs for description is way better because it’s more eye-catching and gives a quick overview of the product detail. This actually increases the chance of your product being sold because when online shopping, people prefer being quickly informed of the products.
Conclusion
Amazon is an incredible platform if you are a seller planning to start an eCommerce business. With the right optimization techniques, you can run a successful business and boost your post’s performance. Investing in Amazon SEO tools is probably a great idea for your business.