#INSCMagazine Business Marketing

Old School Marketing Strategies That Will Never Die

When creating a startup, almost every young entrepreneur is thinking solely about digital marketing. In this digital world, with effective avenues for marketing such as PPC, virility, and social media, it’s normal that this has become a buzz phrase. But there’s a catch - your digital tunnel vision might actually be killing your marketing efforts. The fact that we’re living in a social media-obsessed world has easily tricked us into
Business Entrepreneurship Money

Startup Business Investments Around the World

Startups have completely taken over the world. In all corners of the globe, you’ll notice different types of startups. According to Small Business Trends, 69% of the businesses in the US alone are startups or small businesses. Are you planning to launch a startup soon? Below is a list of the startup business investments around the world:   Lifestyle Startups Entrepreneurs who would like to make a business out of their
Business How-Tos

Jobs: How to Ace Your Next Interview

Interviews are often a make-or-break point in your job search. When, after weeks of sending out resumes, applications, and cover letters, you finally receive an email or call asking to schedule an interview, it may look like blue skies ahead. However, it’s important not to get ahead of yourself just yet. Use this time to prepare for anything the interview may throw your way, whether it be a phone interview,
Business Entrepreneurship

Recruitment & Retention Tips for Business Professionals in 2019

These days, HR professionals and business executives have a lot to think about when it comes to effective recruitment and retention techniques. With a diverse workforce spanning generations, a rapidly globalizing world of business, no end to the various available applicant tracking systems, and a newfound need to automate recruitment and retention efforts efficiently, the hiring process has come a long way. While some may wish it was still possible
Business
Business

Top Tips to Make Your Business More Profitable In 2019

For many businesses, it takes a few years for owners to see measurable sales. Depending on your industry, competition and other factors can make it difficult to get the traction needed to make the type of earnings that transforms a fledgeling business into a thriving one. Today’s business platform is filled with more competitors than ever, and consumers are easily distracted by offers that can give them faster and better
Photo courtesy of Edubirdie.com
Business Entrepreneurship

Entrepreneurship: 6 Skills You Need To Have Before Setting Up A New Business

If you are someone who is looking forward to start off with their business and would like to make it a success in 2019, you must be thinking a lot. Many individuals, including marketers, business owners, and others want their business to get success in 2019. The start of the New Year is one of the best times to start thinking about your business and the choices you have made
Business Entrepreneurship

How to Become a Motivational Speaker

Maybe you’re an extrovert who’s always making new friends, or perhaps you discovered that you’re great at storytelling or giving workplace presentations. No matter the reason, if you want to know how to become a motivational speaker, there are several pathways you can take to achieve your goal. It’s important to note that you may face challenges on the way, but your stories of overcoming those hardships can become powerful
Business Entrepreneurship Marketing

Three Tips for Launching a Successful Franchise

Starting a franchise is different from starting another business. There are some advantages, such as brand recognition, marketing plans and help, and typically a pretty clear and proven business model. These same advantages can be a liability at times as well, as you don’t have the same freedom of creativity as you might with another business. However, when it comes to financing, business support, and a reputable supply chain, a
Business Entrepreneurship

Differences Between Business and Executive Coaching

Most people think of a coach as a person who will help you solve your problems, but that’s simply not true. Whether you’re in need of executive or business coaching, or perhaps both, you have to possess enough skills, knowledge, and the capacity to fully understand how to lead and develop strategies necessary for your business to succeed. There are a lot of different options you can choose when it