Roasting chestnuts, string lights, eggnog, and lots of holiday presents; Christmas time is right around the corner and it’s bringing with it some of our favorite things. After all,everyone loves getting together with family and friends on Christmas day to exchange love, laughter, and, of course, Christmas gifts. And if you own a toy store, you should be well on your way to get things set up for that incoming holiday rush.
Toys are some of the most frequently bought objects during Christmas, because everyone’s looking for the perfect gift for their child, niece, nephew, grandchild, or acquaintance. And what do children love? A brand new toy to play with on Christmas day! And it’s your job to make sure all those searching adults find their way to your toy store for the perfect present.
If you’re looking to try out some new sales strategies to beat out that Christmas competition and add a little holiday cheer to your marketing, don’t worry! Here are 4 fantastic holiday sale strategies to try out at your toy store this festive season.
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Partner up with a local charity
Christmas is a time of giving and receiving, and one of the best things to do this Christmas is to make sure you’re giving as much as you’re receiving to help the less fortunate. Not only is a partnership with a charity a great way to act on your social responsibility goals for the year, it’s also a fabulous way to promote your brand as well as your toys.
Set up a ‘’Buy one to donate one” promotion for your Christmas toys so that for every purchase a customer makes, you donate a toy to your partner charity. This will help you promote your toys, do some good, and will also encourage your customers to make a purchase from your store.
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Host an in-store event
In-store events are a great way to attract a crowd. And what happens when you attract a crowd in a crowded shopping area during the holiday season? People are likely to buy from you.
A great way to promote your store as well as a specific product is to hold an in-store event that focuses on a new game or toy. It could be a demo event for your new video game, a themed event for your new holiday toys, or even a fun contest where the first 15 customers get 15% off on their purchase!
To attract a crowd, decorate your store with holiday decorations, put a sign up front that announces your event, and have a couple of sales personnel stand outside to encourage people to drop by.
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Encourage user-generated content
User-generated content is a great way to promote your business, mostly because it’s free, authentic marketing that comes straight from your own customers. During a time like Christmas when people are keeping an eye on all holiday-themed sales, adverts, and promotions, user-generated content is the best way to grab attention.
To do this, you can start up a hashtag contest online where you encourage your followers to share their best moments with your products from last Christmas. Encourage people to share pictures of their children receiving toys from your store, making a purchase that made someone happy, and more. To start a trend, you can encourage people to use a special hashtag like “ChristmaswithOurToyStore”.
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Send out a holiday-themed email
Email remains one of the most convenient ways to reach your customers. And a well-thought out email campaign can do wonders for your holiday marketing. So why not plan out a Christmas-themed email to send out and let your customers know about your incoming holiday offers and promotions?
Get out your roster of customer emails and come up with the perfect holiday title for your Christmas email. You can frame it as an early Christmas gift for your customers and use the email to talk about all the fabulous offers you have on your new toy collection. To make the email visually appealing and engaging, you can go to online design tools like PosterMyWall and pick out a christmas email template that best suits your needs.
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Deck the halls with Christmas posters
Sometimes, you have to add a bit of a classic touch to your marketing strategy, and nothing beats a good ol’ poster. They’re engaging, eye-catching and noticeable to most customers.
Create the perfect Christmas poster to promote your toy store with the wide range of Christmas poster templates available on design tools like PosterMyWall, and put it up everywhere you can for maximum visibility. Post it on your shop windows. Put it up around the neighborhood. Post it on social media.
Use your Christmas poster to spread some holiday cheer while promoting your toy sale. Add in some red and green, a few merry elements, and your location to make sure people know where they can get the best Christmas gifts.
Final thoughts
Christmas sales are one of the most awaited parts of the holiday season. And as a toy store, it’s your job to make sure your customers know about all of your festive offers and promotions well in time. Use these toy store sale strategies to add some festive cheer to your toy store this Christmas season.