The digital age is at every corner of our life and healthcare is not an exception. The constantly growing sector has taken a liking towards digitalisation and we are witnessing a massive shift in the last few years. The sheer number of healthcare facilities online is itself proof. A strategically planned and properly executed SEO is the only way to stand amidst the mighty ocean of healthcare SEO services in UAE. In this blog, ‘5 Revenue-Driving SEO Strategies for Healthcare Industries we’ll discuss exactly that. We’ll also discuss tested and proven strategies and some of the successful stories of the healthcare SEO world. Let’s get right into it.
What is Healthcare SEO?
Well, we can already see the gears in your head are turning very hard. Let’s just put it out there simply. With the help of Search Engine Optimization, healthcare providers will be able to rank their websites better in the Google Search Engine Result Pages ( SERP). This increased visibility attracts potential patients/partners which ultimately results in revenue conversions.
What are SEO Examples in Healthcare?
Now, let’s take a look at some of the examples illustrating how SEO works in the healthcare sector.
Website Optimization
A dermatologist in Dubai fine-tunes their website to rank higher for key phrases like “best dermatologist in Dubai ” or “skin allergy treatment in Dubai” This way, potential patients searching for these terms are more likely to find their website.
Local SEO:
In a small town, a dental clinic updates its Google Business Profile with essential details such as operating hours, contact information, and the range of services provided. When locals search for a “dentist near me,” this clinic appears prominently in local search results.
Content Creation:
Consider a physiotherapy clinic that regularly publishes informative blog posts about common injuries, treatment methods, and preventive measures. These high-quality, keyword-optimized articles attract individuals searching for such information online, directing more traffic to the clinic’s website.
Backlink Building:
A nutritionist contributes a guest post to a well-known health and wellness blog, incorporating a link back to their website. This not only brings direct traffic from the blog’s readership but also enhances the nutritionist’s website authority, leading to higher rankings in search results.
On-Page Optimization:
An example with a psychiatrist who strategically includes relevant keywords in their website’s meta descriptions, headings, and image alt texts. This optimization helps search engines comprehend the context of the website’s content, ultimately improving its visibility in search results.
The Top 5 SEO Strategies Every Healthcare Professional Should Use!
Awesome Content
Write interesting stuff that helps patients, shows off your know-how, and brings more people to your site. Extra brownie points if it’s written by an expert in the field as it shows Google that the content is trustworthy, original, and authoritative as well.
An additional tip! : Healthcare Blogs
If you’re diving into healthcare blogging, start by grasping HIPAA (Health Insurance Portability and Accountability Act) to dodge legal issues and potential fines. Make sure to steer clear of “your money your life” (YMYL) pitfalls as Google penalizes content affecting well-being. Your healthcare blog should embody EAT:
Expertise: Preferably, let medical experts create or review your content, a point emphasized by Google’s 2022 Helpful Content Update.
Authoritativeness: Showcase authority in the healthcare industry
Trustworthiness: Offer accurate and reliable information to build trust.
Abiding by these rules is crucial, especially in the post-2022 Helpful Content Update era.
Local SEO:
Make sure your website pops up in local searches. That way, folks in your area can find you easily. People always go for the ‘the clinic/hospital near me’ option. So, unless you don’t want to lose an array of potential patients make sure to properly do the local SEO.
Backlinks:
Get good-quality websites to link to yours. It tells search engines your content is valuable and makes your site show up higher in search results. For healthcare, the quality of backlinks is of utmost importance. For example, a link from a well-known medical journal is better than one from a random fashion blog. Also, the website linking to you matters. If it’s a trusted healthcare site, it tells search engines and users that your content is valuable and reliable. Stick to links from places that make sense for healthcare, and ones that people trust. That’s the way to go.
User-Friendly Design:
Nobody likes to log into a website and get confused about where I should create a profile upload a prescription/ or take a doctor’s appointment. It’s important to have the website user-friendly and easy to navigate. The website should be easy to use and look good. That way, more people will stick around and check out what you have to offer. Trust me, people won’t be thinking twice before exiting the website if it confuses them. So, make sure to go the user-friendly way.
Keywords, Especially Long Ones:
Use words that people might type into search engines. Long-tail keywords, which are more specific, can help you reach the right audience. These latent semantic keywords play an important role in SEO more than you imagine.
Even though it might look like a lot, please note that it’s not all about the techical stuff and keywords. A smart approach sees everything. Alt text usage, links, user-friendliness, and your visibility in local search are among these.
Thus, a comprehensive website is a good place for possible clients to visit, energy up more web searches, and expand your business.
Why Inter Smart SEO for your Healthcare SEO?
At Inter Smart, the top SEO agency Dubai we specialize in healthcare SEO, fully grasping the challenges unique to healthcare providers. We’re here to optimize your SEO strategy, tailoring it to fit your specific requirements.
To begin, set up a complimentary Zoom consultation with one of our SEO Specialists. During this chat, share insights about your website, practice, typical patients, and growth objectives. From there, we’ll craft a personalized SEO strategy designed to drive your practice’s success. Choose us to make certain that your online presence is as smooth as your healthcare services.