Custom clothes make your business look well-established. Even small start-ups may appear to be professional, assure legitimacy and form a sense of team cohesion. Uniforms add value and successfully promote brand awareness as well. Plus, it also acts as a useful gift to anyone joining your company. The workwear market size stood at $16,773 million in 2021 and may expand at a CAGR of 5.6% from 2022 to 2030. One of the many reasons is safety which is necessary for the manufacturing or medical fields. Other benefits are fostering a sense of belongingness creating unity and self-expression for employees.
You may reap the benefits by selecting garments that fit your needs. Else, you may lose out on the opportunity of boosting corporate culture or advertising your business. Studies have found that while 94% of consumers prefer staff in smart uniforms, 93% feel that it reflects well on a company. So, here’s how to design an ideal one in casual, sophisticated, light-hearted, or casual styles that others may associate with your brand.
Image Source: https://www.factmr.com/report/338/functional-workwear-apparel-market
1. Own Brand Color
Avoid anything that may clash with your logo. Keep the work ambience in mind too. For instance, light colors tend to be cooler than dark colors. But muted shades like black or brown are good for hiding stains or marks. You can either plan a contrasting color scheme or a matching one. Pick tones and hues as per the vibe you wish to present on your mascot. For instance, purple is for royalty, white is for serenity, red is for aggression and pink is for femineity. Know that colors may affect mood as well and pick accordingly.
2. Importance of Logo
The quality of your products, service and workmanship can be reflected through uniforms with attractive logos. The color of the logo and the shirt must complement each other. You can consider special fonts like hand lettering to make the design appear personal. For sales reps, executives and servers, a left chest logo works great.
Image Source: https://redkite.design/logo-design-blog/logo-brand-strategy/
It is perfect for collar dress shirts and polos. Brands may also consider a logo upgrade in case it is iconic with layouts, clip arts and colors for a change. But make it highly visible without going overboard.
3. Printing Options
Choose from screen printing, vinyl graphics and direct garment-to-garment. Make sure you are able to produce highly customizable designs with extensive color options, detailing and durability. Know the best times to use each one, how to add more textures and incorporate complicated designs without spending excessive money. Discuss the most ideal option for large orders with your uniform manufacturing company for a seamless experience.
4. Seasonal Design
Alter clothing to keep warm and cold to ensure your workers are comfortable. Avoid branded t-shirts and switch to hoodies and sweatshirts during winters. Long sleeves light garments would be ideal for spring. Cotton round-neck tees would be perfect for summer. But make sure to keep the design consistent across all products to avoid confusion. For instance, the logo placement, typography, and colors should be the same. Seasonal products may also be apt for Christmas, Fourth of July, or pride month. All of this is the easiest way to show employees that you care for them. You also come out as a brand that honors different festivals of the country and the emotions of its customers.
5. Fit and Comfort
Choose fabrics that are breathable and lightweight like Polyester. You may also check out nylon, linen, rayon and cotton. Take your pick from V-neck, baseball, ringer, long sleeves crew neck, half muscle, turtleneck, cap sleeve and half t-shirts. But it may depend on the type of work environment. For instance, a personal training company may consider athletic shirts. Keeping it casual and comfortable is vital since studies found that 61% of employees are more productive when the dress code is relaxed while another big reason is confidence. It is also true since a kind of financial burden comes from investing in fancy suits, ties and heels and spending thousands of dollars on workplace attire which only a few prefer.
Corporate apparel is no less than an investment. Try to order extra than the actual quantity. It will be helpful if an employee loses or damages their shirt. A bulk quantity is also an ideal way to save costs. Work with a reliable company that can design unique products to help your company stand out in the crowd.