To improve your optical bottom line, you need to increase sales. The more you sell the more profits you make and in turn, improve your bottom line. Here are ways to help you improve your optical store’s bottom line.
Stock Best Sellers
Which eyewear moves most? You can get this information from your store’s data. Stock more of the best sellers. Also, you can find out from your eyewear wholesaler about the products that are in demand.
Avoid stocking slow-moving eyewear or not-so-familiar brands that will take a long time to move. When you stock best sellers, you will sell more and in turn improve your bottom line.
Market Your Products
Nowadays, there is the benefit of using social media to market your optical store. Social media can help you to reach your clients affordably. When taking photos for marketing, make sure you draw attention to the eyewear. Take a close-up photo of the face of the person wearing one of your bestselling eyewear, instead of taking a full photo. You don’t want your audience to be distracted by the rest of the body. The focus should be the eyewear.
If your budget allows, you can also market your items on mainstream media to reach a bigger audience. You may also collaborate with other eye care professionals. You can include promotional discounts, partner with local events and offer incentives so that you can reach more people and increase sales.
Wear What You Sell
When potential clients see the type of eyewear you and your staff are wearing, they may decide to buy. Therefore, have your staff at the optical store wear the type of eyewear you are selling. This way, the clients see firsthand what they are buying instead of relying only on what is on display.
Have Excellent Customer Service
How soon do you or your staff acknowledge a client after getting into the store? Do they lurk around the store without anyone paying attention to them, making them feel unwanted? A customer should be attended to at most 30 sec after they enter your store. Show them that they are welcome and that you have been waiting for them. For example, you or your staff can start the customer with a warm greeting and then ask how you can be of help.
Your staff should answer clients’ queries and assist customers in selecting the eyewear, understand prescriptions, and make recommendations to customers. Also, maintain regular communication, make follow-ups, and fulfill warranties. This way, you will make your clients repeat customers and also refer others, which will have a positive impact on your bottom line.
Stock Diverse Products
To improve your bottom line, you need to make more sales. There is no better way to achieve this than having diverse products. The more types of eyewear products you have in your optical store, the more clients you will attract, and consequently more sales. Stock different types of eyewear such as sunglasses, eyeglasses, contact lenses, and other accessories.
Stock items to suit different budgets and styles. For example, you can stock designer eyewear as well as affordable options. Have the latest styles and also the classics to meet the needs of all types of clientele.