There are nearly 6 million searches conducted on Google each minute. It isn’t a question of if your target audience is using search engines. Instead, the question to ask yourself is: How can you get a share of the organic traffic that your competition is already winning?
Today, having a strong online presence is not a “nice to have,” but absolutely vital for businesses of all sizes.
A well-optimized website not only helps improve search engine rankings, driving more traffic to a site, but also enhances user experience and boosts user engagement, ultimately leading to conversions (and revenue).
However, achieving all these benefits requires a thorough understanding of the latest search engine optimization trends, search engine algorithms, and digital marketing best practices, which can be daunting for most business owners or marketing professionals without an SEO background.
This is where Bruce Clay Inc.‘s expert team comes in. With more than 27 years serving clients across the globe, the agency provides SEO audit services to comprehensively evaluate a website’s current SEO status, including:
- Technical factors
- On-page optimization
- Content quality
- Off-page factors such as links
Compiled by experts with no less than 10 years of experience, the audit provides a detailed analysis of a website’s strengths, weaknesses, and areas for improvement, along with a customized and prioritized action plan for implementation.
Companies may choose to invest in an audit if they are just starting out with SEO, if they are recalibrating their SEO program, or when they’re embarking on a specific project, like a website redesign.
Remember, though, that not all SEO audits are created equal, and there are many types of SEO audits out there.
The Bruce Clay Inc. team pours more than 100 hours into their technical audits, producing researched reports with solutions to some of the toughest SEO problems out there.
At Bruce Clay Inc., the SEO audit is broken down into the following parts:
1: Analysis of technical factors
The SEO audit service begins with a comprehensive analysis of technical factors, such as website architecture, URL structure, sitemaps, robots.txt, and page speed. This analysis helps identify technical issues affecting the website’s crawlability, indexability, and usability.
2: Analysis of on-page optimization
In addition to technical factors, the audit evaluates on-page optimization factors, such as page titles, meta descriptions, header tags, internal linking, and keyword usage. The analysis exposes gaps in on-page optimization that may impact the website’s search engine rankings.
3: Analysis of the website’s content
Furthermore, the audit includes evaluating the website’s content quality, relevance, and uniqueness. This analysis helps identify any content-related issues and opportunities that may influence search rankings as well as the website’s user engagement, retention, and conversion rates.
4: Analysis of off-page optimization
The audit also evaluates off-page optimization factors, such as backlinks, trust signals, and online reputation. This analysis helps identify off-page issues affecting a website’s online visibility, authority, and trustworthiness.
Once the audit is complete, the expert team at Bruce Clay Inc. provides a detailed report of the findings (often 100-plus pages) and a customized action plan for website optimization.
The action plan includes specific recommendations for improving the website’s search engine rankings, user engagement, and overall performance. It also prioritizes what to implement, and which steps will provide the quickest wins.
“Our SEO analysts average 10-plus years of experience, and have the skills and knowledge to identify and prioritize the most critical issues affecting a website’s SEO,” said Bruce Clay, founder and president of Bruce Clay Inc. “We work closely with our clients to not only educate them on our recommendations, but also develop a customized strategy to address those issues with advice on how to implement changes, so they can quickly begin to improve their search engine rankings.”
Bruce Clay Inc. is uniquely positioned to provide businesses with the expertise and support they need to succeed online.
As an international brand with more than 27 years of experience in the SEO industry, world-renowned in-person and online SEO training, proprietary SEO tools, and books such as “Search Engine Optimization All-In-One for Dummies” (700-plus pages on how to do SEO), the agency’s expert team of SEO professionals has the skills and knowledge to help businesses improve their online visibility, increase their website traffic, and boost their revenue.
With Bruce Clay Inc.’s SEO audits, you can take your online presence to the next level and achieve your business goals.
Contact Bruce Clay Inc. today to schedule an SEO audit, and be on your way to improving your online visibility by optimizing your website for both search engines and website visitors.