Everyone loves receiving things for FREE!
It’s not just about everyone always looking for something free. Snagging out free stuff keeps people excited and on edge, whether it’s a two-in-one offer on summer fashion or a chance to win their dream bike in a giveaway.
In this article, we’ll boost your brand’s presence by understanding how to do a giveaway on Instagram in 5 easy steps and turn your audience into leads for your business.
How to Do a Giveaway on Instagram in 2024?
Knowing how to do a giveaway on Instagram in 2024 will help you build a trustworthy fanbase and reach new potential customers. Let’s go over the fundamental steps you need to consider for your ultimate Instagram giveaway:
- Setting Your Goal
Setting a goal is the top priority when creating an Instagram giveaway. Everyone loves receiving good gifts, but giving free stuff is unsuitable for business.
Therefore, it’s essential to determine your goal for creating an Instagram giveaway. What are the common goals, you may ask? Check further to see if you have one of the below goals in mind to reap the benefit of our Instagram giveaway:
✓ Boost your Instagram followers.
✓ Create a campaign around a specific #hashtag.
✓ Boost sales of a specific service/product on Instagram.
✓ Grow your Email subscribers.
✓ Drive more traffic to your website/account.
✓ Prioritize engagement on your account.
✓ Create more User-Generated Content (UGC).
✓ Product awareness.
Apart from picking just one goal, you can prioritize multiple tasks accordingly. Now that we’ve a clear goal, let’s move to the next step.
- Choosing the Perfect Prize
Now that we’ve understood the purpose of our Instagram giveaway, let’s choose the perfect prize for the winner of this campaign. Here’s how:
A perfect giveaway is when there’s a delicate balance between participants’ enticement and effective cost management. For example:
Mia, the founder of the wellness brand SunflowerSpa, is celebrating its very first anniversary. By carefully assessing her value set and ensuring the prize aligns with her budget, Mia hosts an Instagram giveaway to feature her all-new Serenity set, including a lavender-scented candle, a luxurious bath bomb, and a soothing herbal tea blend.
Mia strikes the perfect prize, balancing between being attractive and staying under budget. This approach maximizes engagement and brand exposure while offering customers on social media a glimpse into the essence of her wellness spa.
- Crafting Compelling Content
Sprout Social stats state that Instagram has an average engagement rate of 1.22%, but conducting giveaways increases the number drastically! Here’s what you need to remember when crafting compelling content for the same.
Crafting a good post that is eye-catching to your audience will help you a long way! But that’s not enough.
A compelling caption is vital for your audience so they are informed about the details of the giveaway. For example:
🌟GIVEAWAY ALERT: Win a Deluxe Spa Set from SunflowerSpa!🌟
Hey, SunflowerSpa fam! 🌻 We’re thrilled to mark our first anniversary with all of you! We’re hosting a unique giveaway to show our appreciation for your incredible support!
One lucky winner will receive our Deluxe Spa Set, valued at $50. This pampering package includes our signature lavender-scented candle, a luxurious bath bomb, and a calming herbal tea blend. It’s the perfect way to unwind and indulge in some self-care bliss!
Good luck, everyone! 🍀 Let the relaxation begin! 🛁
- Laying Down the Rules
Now that we have a compelling post format, let’s get into the essential aspect of the giveaway: the RULES for participants.
Choosing a proper duration is vital for conducting an Instagram giveaway. Big brands with colossal fanbase go for long enough. However, small brands must avoid the longer giveaway duration and get it done, preferably within 1-3 days.
Remember: The bigger the prize, the longer the wait.
Hashtags are also one of the crucial aspects of setting up the rules of your dashing giveaway. A proper hashtag will help track your entries and highlight your brand recognition and motto.
A compelling yet remarkable hashtag can skyrocket your user engagement and build the ever-lasting brand awareness you deserve.
A perfect hashtag should be descriptive and include keywords such as #yourbrandname #yourbrandcontest #giveawayprize #productsweepstakes #yourbrandmoto. Remember to keep it short and straightforward.
Tip: Avoid using essential hashtags like #giveaway or #winners to filter out the non-targeted audiences.
Here’s an example of a short giveaway details you can put in the caption:
To enter:
- Follow @SunflowerSpa
- Like this post ❤️
- Comment your name under this post! (Plus points if you share this post on your story!)
The giveaway ends on February 25th. The winner will be announced on March 1st.
#SunflowerSpa #SunflowerSpagiveaway #SunflowerSpaSerinitySet #WellnessRedefined
5. Selecting the Winner
Now that we’ve all the essential ingredients to pull out the perfect Instagram giveaway, let’s start with the most trustworthy process of selecting the winners.
Remember, an honest & logical process for selecting a winner is so much appreciated by your followers and can only raise trust among the community.
To select the giveaway winners back in the day, manually add all their names to a spreadsheet and use the randomizer function to roll out the winners’ names.
Now that we have intelligent tools, the process is much more accessible to load and faster to work with.
Want to pick a winner out of all the comments on your post? This Instagram Comment Picker tool will help you pick the winner of your giveaway in just three simple steps.
✓ Log into your Facebook account (Automatically connect to your Instagram account).
✓ Select the post you prefer for the giveaway.
✓ Hit Start to pick a random comment and select the winner.
Creating the Perfect Instagram Giveaway Post
Perfect Instagram giveaway doesn’t exist – Yes, it does!
Using the below tips for creating a perfect Instagram giveaway post, you can drastically grow your goals:
- Use the Three Musketeers Technique – Like, Comment & Follow
Using this technique, you’re reminding your audience of a plain and straightforward way to participate in the giveaway. Like, Comment, and Follow are three things that can be done quickly when targeting the right audience and sound right for any individual.
- Get Creative with Task-Based Entries
Giveaways are the best when they’re performed creatively. Let the juices flow, and find which activities suit the best for your participants when they comment.
More importantly, such activities are essential to keep your followers in the loop and keep them excited!
- Partner with Brands Correlated to Your Audience Base
This will help you pick up the prize and help you understand your audience and their preferences. The best part is that Winners love prizes they’re already rooting for!
Conclusion
Creating giveaways, special mentions, and live sessions are many ways of interacting with your audience, understanding their needs, and building a trusty bond with them.
If done correctly, your business will skyrocket with sales and engagement on your Instagram. We hope you’ve understood how to do a giveaway on Instagram in 2024! If you have any further questions regarding the topic, please let us know. Happy Giving away!