business. Like you have to plan some strategies, registration, bank account setup, and a lot of other things you should consider before starting a new business. For instance, you are a color lover, and finally, you have decided to start a coloring book business. But what if you don’t have enough money to buy or rent a shop to start your small scale business, do publicity and attract buyers. What will you do now?
As everything has become digital and business nowadays are mostly promoted on social media platforms. Facebook, Instagram, Twitter, and Pinterest are the most used platforms to promote your small scale or large-scale business. Facebook is especially great for starting a business and brand online because you can gain followers to your FB Page and easily connect with them whenever new coloring pages or books are released.
So if you have an idea to start up your new coloring book business, firstly you will need some ideas to publish your coloring book. After finalizing your design, you may consult a publisher to publish your books. Once you have a finished book in your hand, you are all ready to sell them.
Now there are two ways to make your books available for sale.
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If you have a place or shop, you can set a stall to sell your coloring books.
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But in case if you don’t have enough money to set up a stall, you can sell them online.
Selling your products online has become a common practice nowadays. People worldwide are connected through the internet, and they are more into buying online than from shops. Due to this, social media provides the best platform to make publicity for your products and attract more buyers.
Most popular social media platforms that are being used for business promotion are:
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Facebook: it is one of the most commonly used social platforms by users. In this method, all you have to do is create a page for your coloring book, which has an attractive title and cover photo. This will attract the buyers more towards your page. Secondly, promote your page and gain likes. So whenever you post anything related to your book, it will be visible to your followers. And if they find the content attractive, they will buy from you.
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Instagram: Instagram was launched after Facebook, but it has made a place among the social platforms and provides the best medium to promote your business. All you have to do is to create an account related to your coloring book business on insta and have several followers. So whenever you post something attractive for sale, the buyers will attract and ping you to ask about your product.
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Twitter: Twitter is a bit of a different social platform as compared to others. In this, you can use hashtags to promote your business. If your hashtags get on trending, you may lead the twitter.
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Pinterest: this also works as a social platform, but it is different from all of the three above. If you want to promote your coloring books business on Pinterest, you need to create some attractive pins that will bring your product in top searches.
Grown-up kids, teenagers, and adults popularly use all of the above mentioned social media platforms, so you can easily target your audience through these platforms. The method, as mentioned earlier, was free to promote your coloring books, but you can also go for paid promotion on every platform.
Remember, your main focus is to personalize children’s coloring books. The more niche targeted your coloring books are, the more likely you are to convert your audiences into new leads and sales. A perfect example of this can be seen in the motivational quotes and words space. If you were to create a coloring book on bible quotes and inspirational messages, it would be a good idea to create additional pages and content on your site to provide this type of content as well.
You can focus on adults coloring books later on. The approach to market your coloring books through social media is very similar to exchange them in the business community. The more attractive banners and books you have, the more sales you will generate.
Sometimes starting a new business is not that hard if you follow a perfect guideline for your business promotion. Not every company gains success overnight. You need to give some time to your business, work hard, public more, and as a result, you will get successful in selling your coloring books.
Before starting your own coloring book business, you need to name your brand attractively so the buyers will never give a second thought to buy from you. You can see a perfect example of this at merphal.com, which is a free online coloring resource that has scaled outside of just selling their print books on Amazon. Children are the targeted audience in this business, so try to approach their needs and offer them the fascinating coloring characters they can ever have.
You can arrange some coloring competitions over your page to gain more likes and followers (this is one of the best methods to promote your brand). Encourage your members to show their children’s skills and buy books from you to show up their art.
Children nowadays get more cranky and disturbed due to the worldwide situation. They need to get out of this situation. They can’t go out to play, and schools are closed too, so they are left with no activity to fresh up their minds. So this is the most accurate time to start your coloring business and promote them online through social media. And make your product available all around the world to gain more orders. Offer your client home delivery and make your delivery as fast as possible. In this way, you will acquire a good reputation in the market, and you will get more customers and clients to buy your coloring book for their children.
Every Loves Coloring, Which Makes it the Perfect Business to Be In
There is no harm in starting up a new coloring book business, but to promote your business in the right way is the actual task. Before bringing your book into the market, you have to think what a child will like more about a coloring book? What are the things that will fascinate a child? If you can understand the psychology of a child, you can be a successful businessman.
You also have to think like a parent before marketing your books about what a parent will love to provide their children. And if you haven’t already, be sure to mention the benefits of coloring through your site and social profiles. When parents see that coloring books and pages can help with mindfulness, creativity and boredom, this can lead to increased sales for your brand.
If you feel you can fulfill all these requirements, you are all set to start up your coloring book business without any delay.