Globally, the number of social media users has skyrocketed in the past ten years. Instagram is one of the topmost social media platforms that have seen such growth.
According to Statista, back in 2021, Instagram had around 1.21 billion monthly active users. That amounted to over 28 percent of the world’s internet users. By the end of this year, the platform is expected to have around 1.4 billion users and, by 2025, 1.44 billion users.
Now, from a general point of view, the numbers highlighted above are just numbers. However, from a marketing point of view, these are not just numbers. These numbers mean that Instagram has an advertising audience of over one billion, and marketers don’t hesitate to take advantage of this.
According to Digiday surveys, Instagram is the top marketing channel on the internet. As per the surveys, Instagram has the largest share of marketing spending from different brands and agencies. Even Google seems to have been beaten in this regard by Instagram.
Having said all that, what if you were to promote or market your small-scale fashion accessories business on Instagram? How can small businesses like yours stand tall on this platform crowded with heavy marketing investments?
One effective way to capture your audience’s interest is through diverse and engaging content. Today, we’ll explore some different types of content that small fashion accessory businesses can post on Instagram to attract followers and ultimately boost sales.
Product Showcases
One of the most straightforward yet effective types of content for fashion accessory businesses on Instagram is product showcases. Use high-quality images or videos to highlight your latest products, emphasizing their unique features, craftsmanship, and versatility. Experiment with different angles, lighting, and backgrounds to make your accessories stand out.
Consider incorporating user-generated content (UGC) by reposting photos of customers wearing or using your accessories, accompanied by a catchy caption or testimonial. This not only showcases your products in real-life situations but also fosters a sense of community and authenticity around your brand.
Behind-the-Scenes Sneak Peeks
If you want to do something fun, consider giving your audience a glimpse behind the curtain by sharing behind-the-scenes (BTS) content. This type of content can showcase your design process, manufacturing techniques, or day-to-day operations.
It could be something as simple as a video of artisans handcrafting your accessories or a time-lapse of your design team brainstorming ideas. It could even be a photo of your workspace. If you want to fully understand how well behind-the-scenes content works, just visit the Mother Sierra Instagram page.
This handmade jewelry brand has some of the most beautiful beaded earrings you’ll ever see. On its Instagram page, the brand has several clips of its workers making beaded earrings and other beaded jewelry. The colors and overall aesthetics of these videos are absolutely perfect, which is why these clips have high engagement numbers.
Such behind-the-scenes content humanizes your brand and creates a connection with your audience. It also provides valuable insight into the craftsmanship and dedication that goes into creating each accessory, thereby enhancing your brand’s perceived value.
Style Guides and Fashion Tips
Position your brand as a trusted authority in the fashion space by sharing style guides, fashion tips, and outfit inspiration featuring your accessories. Create visually appealing carousel posts showcasing different ways to style a particular accessory or how to incorporate it into various outfits for different occasions. You can also create video tutorials demonstrating creative ways to wear or accessorize your products.
By providing valuable fashion advice, you not only engage your audience but also establish yourself as a go-to resource for fashion inspiration. This helps build credibility and trust with your existing and potential customers.
Collaborations and Influencer Partnerships
Influencer marketing has been around for quite some time now, and according to Forbes, it’s not going away anytime soon. That’s because consumers identify with influencers and often have authentic connections to them. Hence, consider collaborating with influencers in the fashion industry to create mutually beneficial partnerships and generate engaging content.
Identify influencers whose aesthetic and audience align with your brand values and reach out to propose collaboration opportunities. These opportunities can include everything from sponsored posts and product giveaways to co-created content.
Collaborative content can take various forms, including styled photoshoots featuring your accessories or joint Instagram Live sessions discussing fashion trends or styling tips. Partnering with influencers not only exposes your brand to their followers but also lends credibility and social proof to your products.
Storytelling and Brand Narrative
Use your Instagram feed and stories to tell compelling stories and narratives that resonate with your audience and reinforce your brand identity. Share the inspiration behind your collections or anecdotes about the artisans or designers behind your accessories. You can also discuss the values and ethos that drive you or your fashion business.
Incorporate visually captivating imagery, engaging captions, and emotive storytelling techniques to evoke emotions and create a lasting impression. By weaving storytelling into your content strategy, you create deeper connections with your audience, fostering loyalty and affinity towards your brand.
Interactive Content and Polls
Foster engagement and encourage two-way communication with your audience by posting content such as polls, quizzes, or Q&A sessions on your Instagram stories.
Polls can be used to gather feedback on new product designs, solicit input on future collections, or simply gauge your audience’s preferences and tastes. Quizzes can test your audience’s fashion knowledge or help them discover their personal style preferences. Q&A sessions, on the other hand, will allow you to address questions or concerns from your followers directly.
By involving your audience in the content creation process, you can increase engagement and also make them feel valued and heard, strengthening brand loyalty.
In summary, Instagram offers several opportunities for fashion accessory businesses to showcase their products, engage with their audience, and build a strong brand presence. By diversifying your content strategy and incorporating the types of content discussed above, you can captivate your audience and foster meaningful connections. This will ultimately drive growth and success for your business in the competitive world of Instagram marketing.