MIAMI, FL – June 3, 2024 – Born on the sun-kissed shores of Sydney, Australia, Seafolly debuted its latest collection, “Summer Soleil,” in an intimate presentation at Paraiso Miami Swim Week 2024 on June 2, 2024 at Nikki Beach. Embodying the quintessential essence of Australian beach culture and inspired by the enchanting beauty of Greek Island escapes, this collection is poised to ignite a sense of summertime wanderlust and adventure.
Guests sipped Sangria amid cheerful floral decor along with vibes brought by DJ Luiza Solano, as Sylvie McCallum, Seafolly’s Chief Marketing Officer, presented the ‘Summer Soleil Collection’ that will launch in July with drops through September. Sylvie shares, “Summer Soleil encourages women to believe in enchantment with its modern take on bohemia. It reminds us of the person we are on holiday: spontaneous, relaxed, and a little bit mysterious. This collection embraces the ‘not-from-here’ mentality and instigates a no-worries, spirited state of mind.”
Collection highlights include:
- Corfu – This collection blends whimsical with contemporary style with mystical motifs inspired by ancient Greek motifs that come to life in two colorways, Azure blue and Turmeric. The Corfu print features intricate geo patterns and shell motifs reminiscent of ancient Greek art and pottery.
- Collective – This collection features new seasonal colors, including bright and impactful turmeric and lush sage, offering versatility that can be mixed and matched.
- Mesh Effect – This season, stripes are reimagined into the nostalgic texture story of Mesh Effect in classic black and ecru and a bright nautical colorway of Azure blue and white.
- Beach Bound – This bold and sporty collection’s textural shirred-look fabric elevates simple styles and flatters a range of body shapes. The bold contrast binding against classic hues of ecru and black is injected with a seasonal pop of hot pink and chili red binding.
- Kasbah – The collection brings to life the warmth of the Sahara through an array of geometric designs inspired by Morocco’s faraway landscapes, cultural tapestries, and intricate architecture. Kasbah features patterns reminiscent of traditional Moroccan tiles while adding an element of exotic allure to each piece with palm tree, pineapple, and sun motifs.
- Soliel – This collection offers a unique wet-look lustre created through heat and pressure application. It shines all summer long in two soft and tranquil colorways: stone and sage.
- Oasis – This collection, inspired by the Kasbah print, is a textured butter-soft jacquard fabric intricately designed to feature hexagonal tiles stamped with palm tree and sun motifs creating swimwear that brings a touch of wanderlust to your beachside vacation.
- Aquarius – This collection was created by hand with a whirl of elements taken from dreams and fantasies with a color palette that is bold with deep blue hues and whimsical pastels and oranges, making each piece in the collection a wearable canvas.
- Sea Dive – This collection, made with Seafolly’s signature texture, features luster and a three-dimensional surface to breathe new life into minimalist designs including a new bandeau one-piece and seasonal hues of bright turquoise and jasmine green.
- Soundwave – This collection is a modern update on the classic summer stripes, available in two vibrant new colorways: turquoise and turmeric. Soundwave features include the new U-wire trim on new bandeau tops with tie-backs and bandeau one-pieces.
- Pool Side – This collection features a shimmering metallic fabrication that captures the essence of sunlight dancing on the water in two lustrous colorways: lagoon and Midnight Blue.
For almost 50 years, Seafolly has been unwavering in its commitment to connecting with and empowering women worldwide through inclusive swimwear that’s as versatile as stylish. With an eye for talent, Seafolly discovered supermodels such as Miranda Kerr, Gigi Hadid, Georgia Fowler, Shanina Shaik, Jess Hart, Camille Rowe, Martha Hunt, and Behati Prinsloo, and made them faces of the brand.
Seafolly continues to be at the forefront of the swimwear industry, with its products available in over 2,100 stores worldwide. Its designs can be found throughout South Florida at Nordstrom, Neiman Marcus, Everything But Water, and more, plus online at https://us.seafolly.com.
About Seafolly Australia
Seafolly was born on the beaches of Sydney, Australia, in 1975. The brand has been connecting with women around the world with a feeling like no other through innovative swimwear that fit above all else. The brand embodies the Australian beach lifestyle, the fiery spirit of the Australian sun, and the refreshing optimism of the ocean flows through all that they do. With almost 50 years of experience, Seafolly creates swim collections that inspire the confidence all women need to truly embrace and enjoy the beach. Seafolly’s swimwear, beachwear, and accessories are designed with all women in mind, providing shapes and support to suit all destinations and activities.