This is 2021 and today customers have countless options when it comes to online shopping. A small bug in your services and customers will shift to the other better options available.
Brands and business must try to provide an experience that customers can’t forget. Apart from that, customers are looking for better deals. They want more exciting offers and deals that adds value to their shopping.
The rule is simple – you can’t have high hopes like attracting new customers or expecting existing customers to return to you when there are numerous other deals and you’re not upgrading to something trendy.
Coupon codes or promo codes on a regular basis is a great tactic to keep customers engaged with your brand and help them save money on their purchase. Especially in the online shopping scene, customers are always searching for something that gives them better discounts and deals.
Facts say that about sixty per cent of active consumers like to receive coupon codes on mail and in-app.
With that being said, let’s look at how coupon codes will stay in trends in the coming years as well and why it is important for businesses to use coupon codes.
Understand their needs
This is no hidden fact that success of a business online depends primarily on how they cater to the audience and how they provide customers with whatever the customers need.
When it comes to coupons, it can work like tool for reminding people that there is a great deal available on the product or service that they were planning to purchase at any given point of time.
There was a time when customers wanted discount, now they literally expect it from the brand. A survey stated that in 2019, the coupon code users were estimated at 1.05 billion.
So now you know what it could mean for your business to regularly offer digital coupons to the customers.
Make them a part of your big family
What are the chances of providing a personalized experience to the customers with your brand on the internet? That seems like a tricky question, right?
But the question is really important because as I said earlier, customers online have the power to shift from one brand’s store to another brand’s stores in just a few seconds. Therefore, building a strong personalized customer experience is essential.
Most of the brands make the mistake of considering the customer as an order number. That’s what turns off the customers indeed. A customer would like it more if the brand recognises him or her with their name as a customer and not as a number.
And when it comes to personalization, nothing is better than coupons.
Serve them as an individual and not as a group
Brands can make use of their R&D department and collect data of their customers’ previous purchases and history with the business. This will enable the brands to provide relevant offers and coupons to the customers on time.
Approximately, forty-eight per cent of the customers tend to spend more on your brand if the experience you provide to them is personalized. There are also chances that people will stick to your brand if you provide that kind of experience.
They will always look for second opinions
No matter what you do, the thing which makes customers the king is that they would never really trust you blindly. Customers trust another customer more than that brand or product itself.
You see, that’s the reason why influencer marketing is so important in digital marketing these days. The thing is pretty simple – even influencers are customers too.
In online shopping, as good as ninety per cent of the people who shop online trust online reviews and feedbacks to make a purchase decision and so when it comes from a renowned influencer, why would someone not believe it?
Get things right to stay in the league
If your business is following all the above points, then more than ninety percent of your job is done. With these tips, you will not only attract more new customers, but also retain the existing ones for longer period.
Undoubtedly, coupon codes are the future, and you need to make your business ready for the future to be in the competition. All you need to do is to keep yourself and your business updated. Regularly deliver coupon codes and deals to your customers and that’s it!
A little gesture of relief in shopping for the customers would mean so much in this tough time of pandemic situation.