With the intention of bringing new standards in the field of watches, the idea behind the Tidlos Watches brand is that a luxury watch doesn’t have to be wildly expensive to have a superior quality. The production started from the idea that a watch can be worn both daily but also at special occasions. Tidlos has achieved this result through using high-quality materials and skills for manufacturing.
Henry Salmela, Dennis Sammelin and Magnus Bäcktorp are the trio that founded Tildos Watches in 2019. In order to achieve only high-end products, they went to Switzerland, the epicenter of high-quality watch manufacturing. The founders carefully chose the best family businesses that could complete their vision and expectations in craftsmanship and quality. After passion and hard work were put together, Tidlos Watches became reality. The name chosen for the brand stands for ‘timeless’ in Swedish and embodies what the team has created, watches that hold out against time.
Since Tidlos wants to fulfill the demands of all customers, they created 2 collections of watches which are differentiated by movement: Quartz and Automatic. The watches from the Quartz collection are defined by a simple and classy design which was created to suit a wide variety of looks. The straps are from leather or stainless steel and in total there are 36 models in this collection, all of them having a 40mm Dial. The most surprising thing is the price, which is around $400.
If you are looking for a watch with more high-end features, the Automatic collection offers a more sophisticated look and advanced components. The Automatic Sellita SW200-1 Elaboré movement, which has a 38-hour power reserve and 26 Jewels, is another aspect of the Marin watch’s uniqueness in addition to its appearance. The straps of the watch come in 2 different styles. You can choose the rubber or steel for the strap of your watch to suit your personal style.
Having a price that oscillates around $1,400, the watches from this collection are perfect for skiing and mountain expeditions, withstanding the harshest conditions thanks to the domed scratch resistant sapphire crystal. In terms of weight, it varies between 135g and 200g depending on the strap chosen. The 43.9mm stainless steel cases on the timepieces from this line are embellished with Tidlos’ distinctive cloudberry-shaped crown. With a 500M water resistance certification, a screw-down crown, and a helium escape valve, this watch’s durability and toughness are fully represented in its underwater abilities, allowing deep-water diving.
The quality of the elements from which the watches are made along with the attention to details have made this brand with only three years of experience a formidable opponent for those within the luxury watch market. But perhaps the most important factor to its success is the price – no other brand can offer such quality for such a fair price. To determine the confidence that the brand has in its watches produced by the world’s finest watchmakers, we can refer to the international warranty offered for a period of 6 years for all TIDLÖS watch models.
Overall, it may be said that Tidlos Watches is a brand that allows customers to express themselves through their watches, turning everyday watches into true luxury items that stand the test of time.