As an entrepreneur or e-commerce marketer, you’re always looking for new and more effective ways to increase traffic and drive sales to your e-store. Some sales channels prove profitable while others are a complete waste your time and other resources.
But the truth is that you have to test and refine your digital marketing strategy to learn the specific channels that can work best for your brand.
Well, owning an e-store is associated with many benefits: it is a self-run company available to nearly everyone, it is helpful when it comes to leveraging an already existing online presence, it requires minimal overhead compared to brick and mortar stores, and is associated with limitless revenue potential.
However, there are some drawbacks associated with this kind of business. For instance, your startup will have to compete with gargantuan marketplaces such as eBay, Amazon, and Alibaba. In fact, most people believe that Amazon is crushing startups.
Despite this, business owners and entrepreneurs set up their e-stores in high hopes of succeeding. Unfortunately, many of them end up with no enough traffic to drive sales.
Regardless of whether you are trying to acquire your first customer or simply trying to hit your annual $1 million revenue target, all e-commerce platforms must increase their traffic to achieve continued growth.
Here are ways of increasing traffic to your e-commerce store.
Diversify your paid advertising efforts
According to digital marketing experts, PPC has been one of the most efficient options when it comes to generating high-quality site traffic. Whenever your marketing budget allows, employing exceptional services and tools that light your managerial business load is always the right call.
For instance, Store Ya has successfully created Traffic Booster, a helpful solution for digital marketers trying to increase their site’s traffic.
Note that Traffic Booster is an affordable and powerful service that allows you to hand off the complicated task of creating PPC ads and managing them to the right professionals. The tool is backed by a highly sophisticated algorithm specially designed to drive targeted traffic for nearly all e-commerce stores.
If you own a business, all you need to do is to fill out a simple form with your business details such as demographics, website domain, and more. Generally, it will take you about 30 seconds to fill in this form. Traffic Booster will then analyze your business information to establish your target audience, your strategies, and keywords.
Most importantly, the team will establish the most effective channels that can be used to drive relevant traffic across various search engines including Facebook, Google, Bing, and more.
In case you opt to handle your PPC advertising activities in the old-versioned (create and run your own ads), the secret to epically successful PPC marketing always lies in your creativity. After all, visual components of your ads are as important as what you say. Graphic design tools such as Canva can help you create polished and professional ads even if you are an amateur designer.
Make the most out of your marketing campaigns
A recent survey indicated that most companies generate $3 for each $1.6 spent on PPC (Google AdWords). Thus, if you require immediate traffic to your website, Google AdWords is an effective technique. From an e-store perspective, when advertising on search engines such as Google, Product Listing Ads is one of the effective options.
Though product listing ads have been around for a couple of years, they are still a powerful marketing tool. For instance, during the Q1 of 2016, this technique accounted for about 43 percent of all retailer ad clicks on Google. Indeed, product listing ads also accounted for 70 percent of non-brand clicks.
If you opt for the social media route, Instagram and Facebook offer a myriad of audience targeting options and highly dynamic experienced that are helpful to marketers intending to reach the right audience.
These platforms allow you to target ads based on location, behavior, interests, and other characteristics that define a specific audience. Besides, Facebook ads help companies by serving up auto-generated ads to various users who previously visited your website.
In addition to these social juggernauts, Pinterest remains a prime location for e-store adverts. A recent study revealed that 93 percent of users had leveraged this platform for planning their purchases. Surprisingly, 52 percent of pinners have purchased something they saw on a certain site.
Note that mastering each social platform is a challenging task. In fact, most small and medium-sized business owners find that the increasing price for paid advertising is gradually squeezing them out of this market. For instance, this ad “free auto insurance quote” could cost you $75 to $344 per click depending on your location. And whether or not you are going to make a sale, you must pay for these clicks.
Given the fact that giant e-commerce stores like Amazon are bidding top-dollar value for nearly all relevant keywords, it is nearly impossible to edge such giants out. Therefore, there is no time for all-too-human errors like misspelling a keyword or having a poorly-designed landing page. Mistakes like forgetting to turn your PPC campaigns off could cost you a couple of thousands of dollars.
Share premium content
Content will always be the ultimate driver website traffic. Note that e-commerce isn’t only about selling items, but offering clients great solutions. Your target crowd has a variety of pain points and problems. You need to help them solve these issues. In the e-commerce industry, this involves finding the right product in a specific category, new ways of using products that will optimize your clients’ experience, and other pieces of useful information.
Influencers can handle the heavy lifting part
Generally, influencer marketing has helped advertisers gain access to a broad, highly-targeted audience to promote their services or products with credence. Simply by leveraging trust, creativity, and reach of different social platforms influencer, you can successfully put your e-store in front of thousands or even millions of new clients who are likely to visit your web-store.
Author’s Bio: Catherine Park is a connector with Caffeinated who help businesses find their audience online. She loves working in the ever-changing world of digital and is fascinated by the role content plays in today’s marketing.