If you want to identify and hire the best PR firm for getting into Forbes and other top-tier media outlets, then congratulations — you’ve got the instincts of a truly successful entrepreneur. Obtaining high-profile media placements can help your product or service gain consumers’ attention and launch your business to new heights.
“Before I was featured on Forbes myself, getting an article like that published seemed like an unattainable dream,” says Scott Bartnick, co-founder and CEO of Otter PR. “After that feature went live, I noticed a big uptick in my visibility, and new opportunities flooded in. It’s possible to get a Forbes feature if you understand the steps to take.”
Now, Bartnick is on a mission to help other top brands achieve similar success. Here’s why you should consider his team at Otter PR, an award-winning PR agency with a proven track record of landing clients in celebrated publications and one that even offers guaranteed publicity.
The benefits of getting featured in Forbes, Fast Company, and Business Insider: Credibility and brand awareness
If you, like thousands of other business owners and leaders, read outlets like Forbes every day, then imagine what it would feel like to see your own name published in one of its articles by partnering with the best PR firm for getting into Forbes. While the thrill of becoming a thought leader is unlike anything else, it’s also just the beginning of the benefits of strategic media relations.
“When sites like Forbes mention you and your business, it elevates the profile of both,” Bartnick explains. “Customers see your names embedded in news coverage they already trust. Research shows that this not only increases your brand awareness but also serves as a kind of tacit endorsement. You immediately become more credible in the eyes of readers. You also get to put the phrases ‘as seen on Forbes’ or ‘as featured on Forbes’ in your bio, which can make it easier to get more news coverage in the future.”
In addition, when brand leaders engage in thought leadership, the resulting coverage positions them as knowledgeable, ethical people willing to share what they know with others. This strategy helps demonstrate their character and goodwill.
“PR services focus on giving you a good reputation and maintaining it over time,” Bartnick sums up. “We prioritize positioning your brand in the right places and building relationships with your precise target audiences. It’s about forging those elusive connections with vital potential customers so their minds turn to you when they are about to make a purchasing decision.”
Want to get media coverage like this? Book a free strategy session with Otter PR and see how the right public relations can launch your business into its Famous Era.
How PR agencies earn media coverage
According to Bartnick, PR professionals use multiple methods to secure client coverage in top-tier and global news sites. Otter PR combines traditional PR services with innovative new approaches to capture valuable real estate on the ever-changing media landscape for clients.
“We pitch on behalf of our clients several times each week,” Bartnick says. “Basically, that means we craft compelling stories that help journalists and editors perceive the value that our clients’ perspectives would add to their offerings. In short, we know what the media likes. We know how to make them want to cover our clients.”
Otter PR’s experts also have a vast network of influential connections with key media members and powerful news outlets. “These connections let us get through their front door instead of getting ignored,” Bartnick explains.
In addition, Otter’s PR teams help qualified entrepreneurs or members of the C-Suite become Forbes contributors and members of Forbes Councils. For those who are not eligible yet, they build a foundation of successful earned coverage, including posts through the Forbes BrandVoice program, and gradually grow the client’s presence until they can join the Forbes Council network.
The best PR firm for getting featured in Forbes and other top media outlets
“One of the reasons we’ve quickly become one of the top PR agencies is because we go far beyond the usual methods in the PR industry,” Bartnick explains.
Otter PR has differentiated itself from other PR firms by:
- Staying laser-focused on business growth. “Your business objectives always come first,” Bartnick says. “We craft the entire strategy around gaining the exact coverage that will drive business outcomes.”
- Getting mentioned in Forbes articles as well as in local publications. “It’s not always about the most prestigious outlet,” Bartnick explains. “It’s about reaching your ideal customers. The thing about PR — especially effective PR — is that your campaigns should be designed with an understanding of where those key people actually spend their time. Otherwise, your digital marketing might look impressive on paper but not actually move the needle.”
- Guaranteeing coverage in publications like Forbes. “I get asked a lot how we can offer this guarantee when it’s so difficult to secure earned media,” Bartnick says. “Part of it has to do with our mastery of storytelling; we know how to come up with compelling narratives. Part of it has to do with our deep relationships with key media contacts. They trust us, and we pass that trust along to our clients.”
- A dedicated writing team. Otter PR’s writers understand how Forbes works and can pen guest articles that achieve publication on clients’ behalf, further highlighting how it is the best PR firm for getting into Forbes. “If you want to join Forbes, then you need to give Forbes what it wants,” Bartnick says. “Our writers know how to produce to that high standard.”
Get published through the best public relations firm today
While Otter PR is based in Florida, it serves much more than just American businesses. If you are interested in leveraging this cutting-edge PR firm’s global reach, then don’t hesitate to schedule a free strategy session.
Find the best PR firm for getting into Forbes. Reach out to Otter PR today!