All businesses set goals to be reached in a particular financial year along with a plan to follow. However, most fail to stick to these as it is a multivariate affair and a lot of stuff could go wrong. Employees may resign, or suppliers could let you down, and so on.
If you are a business owner, you probably have experienced all this and accept it as a part and parcel of the profession. But, what if I tell you there are ways you could stick to your plans and successfully reach the goals you set at the beginning of each year? Sounds intriguing, right? All you need to do is follow a set of guidelines:
Gauge Competition
As a business owner, you need to know what you are up against in terms of competition. Focusing on these would help beat them in every aspect.
Indeed, it is easier said than done. However, analysing the digital footprint and visibility of a company is a very good starting point. And, as far as visibility is concerned, what better than web search ranking. It is s very easy to implement and always has scope for measurable improvement.
If your business doesn’t have a website, its high time you got one in this ever-growing digitization scheme of most governments. A good website boosts revenues by a huge margin.
SEO Marketing
Next, if you find your website ranking poorly in searches with related keywords, it’s best to invest some time in SEO. SEO stands for Search Engine Optimization. It is vital to increasing the visibility of a website by improving search rankings. Since it drives traffic to websites, it is primarily used as a marketing technique. Employing an SEO specialist would take care of the technical aspect of this task. The process for SEO varies totally for a different type of online business. So it’s a must to have a SEO specialist.
Some of the elements that play a key role in SEO marketing are
Domain Trust:
User’s trust in a certain domain determines the traffic flow. The age and the number of backlinks it has can influence the level of trust in a website.
Some also suggest that the length of a domain name can also affect a site’s ranking. Shorter domains are more preferred by Google.
Keywords:
Search engines use keyword matching to search results among websites. Hence, it is pretty obvious why keyword selection requires planning and brainstorming. A good set of keywords can work wonders for a website.
Having relevant links, both inbound, as well as outbound, helps in better ranking although inbound links are more preferred.
Also, it’s better to produce original content and sticking to a limited number of niches than having a large amount of copied content.
Site Speed
Sites that load fast usually have more visitors and are ranked higher. Other intelligent back-end designing, websites can be made faster by opting for cache plugins such as W3 Total Cache.
Length of Content
Google prefers large posts. It is a rather poor estimate of quality but it would hopefully be improved in the coming years. But in the meantime, it’s best to write detailed posts. Nowadays, it is very difficult to rank well if each post is not at least 1500-2000 words long.
On-Site SEO Marketing
Title tags and Meta
The title tags inform the search engine about the core essence of a web page. Meta is a short description of the web page which the search engine would display along with the search result. Providing relevant content in the above-mentioned fields help in boosting ranking.
WordPress
WordPress has built-in SEO capabilities that don’t put the onus on the user to do everything manually. It has several options such as All in One SEO, Scribe SEO, SEO by Yoast, and Platinum SEO.
Off-Site SEO
Some off-site SEO practices that help a good base of inbound links to a website are:
- Mobile Site Optimization
- Integration of SEO & Social Media
- Blog Posts
- Mobile App Streaming
- Social Bookmarking
- Forum Posting
- Press Release Promotion
- Social Media Engagement
- Video Promotions
- Exchange of Links
- Photo Sharing
- Link Baiting
- CSS, W3C, & RSS Directories Submission
- Cross-Linking
- Widget or Gadget Development
All these would definitely cause a sea change in the revenue graph of your company and your website would be a lot more ubiquitous on the net. Good Luck!
Article contributed by Hari babu from TechAriz!