Clarity and rapid understanding are crucial in today’s fast-paced business environment. Corporate explainer videos serve as a bridge, succinctly and effectively delivering complex business ideas and product details.
These short, compelling videos are tailored to clarify the company’s products or services, ensuring that potential clients grasp the intended message quickly. As such, we’ll walk you through the definition of corporate explainer videos and how they are an essential format for your digital marketing strategy.
Corporate Explainer Videos: What Are They?
A corporate explainer video is a brief, engaging piece that simplifies complex ideas into clear, accessible messages. Such videos combine visuals and concise scripts to explain intricate business concepts effectively. For example, Vidico’s approach to explainer videos focuses on crafting pitch-perfect, creative, and compelling content. Vidico have a knack for breaking complicated subjects into digestible videos, making them an essential business resource.
Nevertheless, these videos range from 60 to 120 seconds and are used primarily for external marketing, internal communications, and training. Breaking down intricate processes, they help businesses enhance clarity and engagement with customers and employees, becoming powerful tools for effectively communicating their value propositions.
Types of Explainer Videos
Animated Explainer Videos
Animated videos are popular because they can bring complex ideas to life with creativity and vibrancy. They are particularly effective for abstract concepts or services that benefit from visual representation, making them easier to understand and engage.
Live-Action Explainer Videos
For businesses that offer tangible products or personal services, live-action explainer videos can showcase real-life applications of the services or products. They add a human touch to the message, often creating a stronger emotional connection with the audience.
Hybrid Explainer Videos
Hybrid explainer videos combine elements of both live-action and animation, providing a versatile medium to explain services while embellishing certain elements to highlight innovation or technical features not easily captured on video.
The Purpose of Corporate Explainer Videos
Improving Customer Understanding
One of the primary purposes of corporate explainer videos is to improve customer understanding of a company’s offerings. Whether it’s a new product or a complex service, explainers break down the information clearly and engagingly. This approach equips customers with the needed knowledge, often leading to increased conversion rates and a more satisfying customer experience.
Enhancing Marketing Efforts
Corporate explainer videos are also a powerful marketing tool, especially in the digital space. Explainers can be easily shared across multiple platforms like social media, websites, and email campaigns, allowing businesses to increase their brand reach. By combining clear messaging with engaging visuals, businesses can quickly capture potential customers’ attention, improving their marketing impact.
Supporting Internal Communication
Explainer videos are not just for external use. Internally, they can streamline training processes, onboard new employees, or explain complex workflows. Videos are a highly effective way to standardize communication within a company, ensuring everyone is on the same page, especially when explaining complicated systems or procedures.
Key Features of Effective Corporate Explainers
Strong and Engaging Script
The backbone of any explainer video is its script. A well-written script ensures the video is concise, clear, and engaging. It converts complex details into easily understandable segments, conveying the main messages in an audience-friendly way. The script must be structured to quickly identify a problem and offer a solution, guiding the viewer to the desired outcome.
Visually Compelling Graphics
Visual elements are essential to the effectiveness of corporate explainer videos. Whether animated or live-action, the graphics should complement the script, making the message easier to grasp. Visuals help retain viewer attention and emphasize key points, ensuring the information sticks. The combination of visuals and audio helps with comprehension and leaves a lasting impression on the viewer.
Clear and Focused Call to Action
An explainer video is only as effective as the action it inspires the viewer to take. A clear and focused call to action (CTA) guides the viewer toward the next step, whether that’s visiting the website, signing up for a newsletter, or contacting the company for more information. The CTA should align with the video’s overall goal and be placed prominently at the end, providing a direct pathway for the audience to engage further with the company.
3 Best Methods for Corporate Explainer Content
Keep it Short
An explainer video should be concise. Viewers’ attention spans are short, especially regarding online content. Keeping the video between 60 and 120 seconds ensures it gets the message across without overwhelming the viewer with too much information.
Focus on the Audience
Identifying your audience is fundamental in developing an impactful corporate explainer video. This ensures the content aligns with their needs, interests, and comprehension. By addressing the specific problems that your audience faces, you ensure that the video resonates with them and provides solutions that they find valuable.
Highlight Benefits, Not Just Features
A corporate explainer video should focus on a product or service’s benefits rather than simply listing its features. Highlighting how the product or service tackles a problem or improves a process, the video resonates emotionally with the audience, making a lasting impression.
Final Say
Corporate explainer videos are powerful tools that simplify complex information, enhance customer understanding, and succinctly promote business offerings. Companies can create compelling videos that resonate with their audience and drive business objectives by leveraging high-quality visuals, a focused script, and effective audio elements.