What is Salesforce Marketing Cloud? Benefits of Marketing Cloud
Salesforce is a platform that has expanded tremendously since its release in 1999. There are plenty of certifications and credentials it offers and one of its much raved about branches is Salesforce Marketing Cloud.
This blog is all about answering questions that revolve around this umbrella term. What is Salesforce Marketing Cloud? What are the key components of Salesforce Marketing Cloud? What are the career benefits of learning Salesforce Marketing Cloud? Let’s unlock answers to each of these and why to learn Salesforce Marketing Cloud.
What is Salesforce Marketing Cloud?
Let us unravel the biggest question – what is Salesforce Marketing Cloud?
Salesforce offers a platform for multi-channel engagement, marketing automation, personalization, analytics, and digital marketing – it’s called Salesforce Marketing Cloud (SFMC). It’s a suite of SaaS products that provide various add-on features and types of functionality. These could be provided by Salesforce or even other vendors through Salesforce AppExchange.
SMFC offers a sophisticated list of features and tools that aid marketers in discovering and understanding customers on a more personal level. Consequently, enhancing their ability to market via email, e-commerce, mobile, and social media. This enables creating tailor-made content for every customer. Hence, establishing and maintaining a one-on-one relationship.
Components of Salesforce Marketing Cloud
The key components of Salesforce Marketing Cloud are –
- Journey Builder
- Data Studio
- Salesforce DMP
- Advertising Studio
- Email Studio
- Mobile Studio
- Social Studio
- Interaction Studio
Career Benefits of Learning Salesforce Marketing Cloud
Now that we have covered what is Salesforce Marketing Cloud, it’s time to move towards understanding how Salesforce Marketing Cloud affects your career. Let’s get started!
- Explore the #1 CRM Platform
It is not unknown to anyone how gigantic the Salesforce platform is. While SFMC is just an aspect of Salesforce, it is still pretty huge and navigating through it is a task in itself. With a good Salesforce Marketing Cloud online training, you will become efficient enough to explore the world’s number 1 CRM (customer relationship management) platform.
Being the leading name on the list of customer relationship management platforms, Salesforce wraps in numerous growth opportunities. This will help you earn the right skill set and get on in this field.
- Enhanced Job Opportunities
Salesforce Marketing Cloud is a tool with wide scope that various organizations are employing to better understand their customers and build a strong bond with them. While there are many different certification fields under SFMC, each of those carry great scope for career growth.
Upon completing a Salesforce Marketing Cloud course, you can tap into opportunities in the field of CRM, data analytics, and digital marketing. Roles like CRM analyst, marketing automation specialist, and email marketing manager will open up for you.
- Great Salary Packages
Depending upon what certification you earn and how well you get trained, the salary package changes. However, one thing is certain and that is a great earning potential.
Companies of all sizes and nature are taking the aid of Salesforce Marketing Cloud to get closer to their customers and their needs and demands. This number is increasing with every passing day, leading to better earning potential.
- Opportunity to Work in Top Companies
A majority of Fortune 500 companies are utilizing Salesforce some way or the other. This is big news for anyone who has ever dreamt of working in a big company or an associated organization. Some of the biggest names that we are certain you must have heard of include BMW, Walmart, L’Oreal Americas, Spotify, Toyota, American Express, Amazon Web Services, etc.
In short, these are also some of the names that you will be able to work with once you get trained with the right Salesforce Marketing Cloud course.
- Polish Entrepreneurship Skills
Are you inclined towards exploring entrepreneurship? Well then, you will need a plethora of skills and you can learn a lot of them when you set out to earn a Salesforce Marketing Cloud certification.
You can also branch out your skill set eventually by tapping into other Salesforce certifications.
Wrap-Up
Salesforce Marketing Cloud is a big term to tap into, especially considering how much it entails within it. However, if you set your mind to it, you can become Salesforce marketing cloud developer and you will be able to enjoy its perks in your career.
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