Qr code

A QR code seems to be an abbreviation for Quick Response Code, a barcode in the shape of a square commonly used in printed ads, product packaging, and receipts. When you check for something on your computer, it usually opens an app or a web portal. In Japan, QR codes were first used to track the manufacturing process in 1994. Due to its simple functionality and variety of types, QR codes had quickly grown and entered almost all companies at the time. They have been used to upload polls, add links on social networks, pay, and do various other things. SurveyStance QR Code Survey, for example, now offers a QR code survey in which consumers can scan the code and provide fast feedback to the employee.

How to use the QR Code Surveys for customer feedback:

QR codes are an excellent way to insert a connection to a survey and reach out to a community through the convenience of remote surveys. QR code marketing allows businesses to reach out to specific individuals. The URL for the survey is stored in QR codes. This code can be printed in newspapers, on posters, business cards, or on some other item or medium. To read a QR code, mobile phone users must have a camera phone with the appropriate reader program installed to scan the code. The survey will be opened in the phone’s browser.

Reasons for using QR Code Surveys for customer feedback:

The agency can raise the number of respondents by attracting the consumer’s attention with the existence of the QR code on the receipts. As a direct consequence, more input was received from a broader and more diverse consumer base. Suppose you are witnessing limited results or collecting feedback from a specific segment of your target audience. In that case, you can perform a thorough review to find new and appropriate methods for obtaining authorized and unwarranted feedback. The members start to see a rise in feedback after deploying the QR code system in different locations. The overall amount of feedback more than multiplied after the software was implemented entirely. Almost as many participants used QR codes as there were who entered the invoice survey URL directly.

Benefits of using QR Code Surveys for customer feedback:

Customer feedback is more critical than it has ever been. Companies often use QR codes to obtain instant input from their customers to take action. With immediate feedback, you can diagnose and fix a problem until it affects other customers. QR codes have capabilities that allow companies to rapidly and effortlessly share information with their customers. Due to the extreme convenience provided by QR codes, the customer does not have to go through a verification process, fill out details, or sign up to provide feedback. All they would have to do is run a quick search and fill out a prototype, making it simple not just for the customers to use QR codes but also for other consumers to suggest things that they had traditionally declined to make.


One Reply to “QR Code Surveys are the new trend in Customer Feedback”

  1. Thanks for the article – clearly there is a useful case for QR code feedback. However, QR codes as the exclusive input choice mean you will have limited the population to those who have a smartphone AND have a QR code reader, AND know how to use it, AND prefer QR codes to other feedback inputs.

    We think it better if QR codes are used as one of a number of inputs that a customer has – the others would include SMS, Phone Call and the Web

    In doing so you offer more convenience for the customer – they can choose an input type they prefer – which means higher response rates for the business.
    Thanks again for the article – but QR$ codes by themselves are NOT the answer for customer feedback.

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