Commonly recognized by terms like courage, willpower, determination, indefatigability and optimism, the modern entrepreneur is much surer of his success than ever before. Their faith is not baseless but laid on certain changes that they are experiencing in the work environment, which has become much more seamless in recent times.
Since the future seems positive for small business, entrepreneurs are investing their time and energy to reach out to the world, which they are accomplishing through strong marketing strategies. Let us take a look at some of them.
Social Media Has Become Their Best Friend
It is an evident fact that social media marketing is a crucial aspect of marketing. However, small business owners, instead of leveraging of the routine social media strategies, are relying on personalized marketing techniques. To be able to target their customers based on their needs and interests, not just large conglomerates but SMEs too are tracking consumer behavior. They are also using improved advertising platforms of social media sites like Facebook for ads that are very specific to their audience, in order to increase ROI.
Small Businesses are Using Email Marketing
When a company uses emails to request for business, send advertisements, solicit sales, they are said to be using email marketing, which, in the long term, builds loyalty, trust and brand awareness. This is one aspect of marketing that should never be underestimated, and small business owners have realized this fairly quickly. Engaging, interesting and informative email content, which is detail-oriented and mobile-focused, can win you customers like no other business strategy can. According to eMarketer, emails offer median ROI of 122%, which is four times higher than social media, direct mail and paid search.
Small enterprises are using email marketing for the growth of their business, where the main motive of the owners is to provide useful content that includes guides, industry news and sometimes links to their expert blogs, rather than frustrating their customers with their sales pitches.
Companies are Blogging More than Ever Before
According to Hubspot, 53% of marketers have accepted that blog content creation is their top inbound marketing priority. It was also added that companies that published more than 16 blog posts in a month received 4.5 times more leads than companies that didn’t care to publish more than 4 posts a month.
Small businesses are blogging on a frequent basis, posting valuable content, keeping in mind the importance of quality, to enhance their inbound marketing efforts and drive traffic to their site. This inexpensive and relatively easy way of marketing has the potential to attract more prospective customers, since it involves the utilization of search engine optimization practices that can get even the smallest businesses great online visibility.
Promotional Products Still Rule
Promotional products are being used by businesses for a long time now to increase brand awareness. However, when choosing a promotional item, the aim should be to giveaway items that a customer can use in their everyday life. When this item also contains the business’ logo and messaging, each time the item is used, one remembers the business and offers exposure.
Earlier, it was believed that with a tight budget, it is nearly impossible for a small company to take advantage of such promotional items. With advancements in technology, consumers can be offered a plethora of promotional items, from recycled pens to beverage holders, non-woven sports packs, flash drives and more, which can easily fit into any budget.
When all these marketing strategies are used in the right mix and at the appropriate time, even the smallest or newest enterprise can hope to create brand recognition and a base of loyal customers.