Turning your passion into a full-time job is a good strategy for financial independence, but it isn’t easy for artists. The process of creating unique art pieces is incredibly intimate as well as time-consuming. While this is true, most artists still want to earn a living from their artistic endeavors. An incredible artist-turned-businesswoman and founder of Artists In Business, Alexis Fedor, is educating the artist community about sustainable marketing strategies to earn a livelihood through their art.
As someone who has struggled in her art journey, Alexis says artists should know their signature story before delving deep into finding the ideal client. A Signature story is an artist’s unique style and also the basis of what their art represents. Many arts-related businesses lack the clarity of purpose that can turn them into successful ventures.
Alexis suggests that the following points can help artists achieve their art-selling goals more efficiently:
- Engage with your audience
Alexis says that if you want people to love what you create, you must first love it. You must know exactly what your art represents to give it better visibility online. Being open to learning new skills and discovering new ways to improve your craft can help you create better art.
Moreover, the Resonance Approach offered through Artists In Business Profit Canvas mentorship entails focusing on those who connect with your work and developing a keen eye for spotting them. Creating a group of customers who identify with your subject or standout narrative is more crucial than anything else. The more you listen and engage, the more you’ll be able to understand and respond to your audience’s wants and needs.
- Maintain Consistency
It takes time to develop an engaged audience interested in your work. Alexis suggests that it is best to repeatedly expose your work to as many potential buyers as possible. She believes that marketing is a numbers game and social media is not a magical tool that instantly increases sales. They both require consistent, sustained efforts to succeed.
- Determine Your Market
Alexis believes that having five ideal buyers is more important than hundreds of non-buyers. Artists should focus on the audience that resonates with their art and add to the word-of-mouth. She believes artists must learn to listen and read their audience’s behavior. What you sometimes think is downright boring is precisely what the customers need.
Moreover, Alexis advises that your people are your real business, as they are at the core of all you create. Artists must focus on their preferences in order to move ahead. Create quality products and know your audience inside out – this will improve your chances of a successful start-up.
This list should come in handy if you’re looking for tips on successfully marketing your art to your ideal buyers. Check out Artists In Business courses and mentoring programs for further help on effective strategies and techniques for running a profitable income-generating art business.