Hello, you sly marketeers and copywriting extraordinaires. Say what? Aren’t you? Don’t worry, this blog will make you one.
Read on.
You’re wondering that this time you’re already struggling with writing a top product description that generates sales, and we’re calling you a Pro? We have a reason for that.
Pro Tips: Turn Your Standard Product Descriptions into Work of Creative Genius
We have just done our research to find you a few little but solid tips and tricks to turn your standard product descriptions into works of creative genius.
Taking them as your guide, you will be able to go forth and spin those mundane details into tales of wonder and delight. You will be delighted to know that you can actually then paint pictures with your words and transform every day into an extraordinary day.
Let’s dive into the details of those tips and tricks:
Creative product descriptions are your chance to show off a little personality and have some fun while still informing your customers.
- Give In Detailed Insight
First, start by going in-depth about your product’s description. Unlike the standard bulleted list of features and specs, creative descriptions that help your products stand out from the crowd.
You can absolutely flex those creative writing muscles and tap into your inner poet. Wax eloquent about the “sensuous curves” of your product design or how its “ruby red finish glistens like a fresh-picked apple.”
Really go for the gusto, and don’t hold back – your eighth-grade English teacher would be so proud.
- Use Variety of Words for Better SEO Too
While creative descriptions may seem frivolous, they serve an important purpose. They connect emotionally with your customers and give your brand a memorable voice.
Think about it, would you rather buy a “wireless mobile device with 5.8-inch display” or the “sleekly styled, pocket-sized powerhouse that brings your digital world to life in vivid color and clarity”?
Exactly.
Creative descriptions also have search engine optimization benefits. Using different words and phrases related to your product helps ensure you show up in more searches.
So, get descriptive and use synonyms for key features. Don’t just say your product is “efficient”; call it “streamlined, quick, nimble, capable,” or any other apt terms.
The more you exercise your creative description writing skills, the easier it will become.
- Provide The Details of How the Product Benefits the Buyer
Start by focusing on one product at a time. Describe its most important and distinctive features in an enthusiastic, lighthearted way without exaggerating or making false claims.
Have fun with the process, and that sense of playfulness will come through to your customers. While humor and creativity have their place, always be sure your product descriptions are clear, honest and provide the essential details shoppers need to make an informed decision.
Achieving the right balance of creativity and informativeness is key to crafting product descriptions that stand out for all the right reasons.
Secret Tips Used by Creative Writing Experts That Crafts Irresistible Product Descriptions:
We are delighted to unveil the secret recipe shared by professionals for crafting captivating product descriptions that grab attention.
1. Channel Your Inner Poet
You’ll need to tap into your creative side to craft irresistible product descriptions.
Think of yourself as a poet, artistically crafting word pictures to evoke emotion and paint vivid scenes in the minds of your readers.
Forget about straightforwardly listing product features and specs—that’s boring and won’t make you stand out.
2. Metaphors and Smiles Are Your Friends
Liven up your writing with colorful metaphors and similes comparing your product to unrelated concepts.
For example, describe a smartphone as “a pocket-sized productivity powerhouse,” headphones as “portable concert halls for your ears,” or a backpack as “a nomad’s home away from home.”
These types of creative comparisons spark the imagination and make mundane products seem more exciting.
3. Compare creatively
Steer clear of clichéd comparisons like “soft as a cloud” or “light as a feather.”
Reach for more obscure and whimsical comparisons to spark the imagination, e.g., “as soothing as a lullaby on a moonlit night” or “as rejuvenating as a deep breath of crisp autumn air.”
Your customers will appreciate the whimsical tone.
4. Alliteration Always Awes
Alliteration, or repeating the same consonant sounds at the beginning of words, gives product descriptions a fanciful, poetic quality that sticks with readers.
For a soothing essential oil diffuser, write, “Whispering waves of refreshing fragrance fill your space.” Or, for a lightweight laptop, try “Swift, slender, and stylish, this svelte system was designed for life on the move.”
A little alliteration goes a long way in crafting memorable descriptions.
5. Make Readers Smile
Inject a bit of humor and levity into your writing.
For a travel mug, you might quip, “This commuter’s companion will keep your coffee steaming hot from home to office and back again. Your beverage has never had a more faithful friend.”
Adding a dash of wit or clever wordplay will make your product copy stand out in a sea of boring bullet points and put a smile on your readers’ faces.
6. Tease with mystery
Leave a little to the imagination. Don’t reveal too much, tempt the reader to click and discover the details themselves. For example, “Seven secret ingredients combine to create soft, touchable locks with luminous shine.” The intrigue is irresistible!
7. Final Touches
Review and revise your draft descriptions to ensure they have a consistent creative style and tone. Then, polish them to perfection by:
- Removing excess words and tightening sentences
- Varying sentence structure for better flow and rhythm
- Using descriptive verbs and nouns for visual imagery
- Double-checking for any spelling, grammar, or punctuation issues
With some practice, crafting irresistible product descriptions will become second nature and an important part of your brand’s creative toolkit.
Your customers will thank you for the delightful experience!
8. Have fun!
The most important tip is to have fun with your product descriptions. Infuse them with your brand’s personality and voice. Customers will appreciate your playfulness and sense of humor. And your creativity will establish an emotional connection that generates more interest and sales.
Conclusion
It’s time now to get your creative juices flowing and have a playful approach to crafting your product descriptions.
Channeling your inner poet, making whimsical comparisons, using metaphors and smiles and alluring echo, teasing with mystery, closing it after final touches, and above all, having fun while doing it all will make your customers—and bottom line—thank you.
Still, Finding It Difficult To Do It on Your Own?
So, put a pause on reading this and contact Lincoln Creative Writers (your life savers)!
Your adoring public awaits. Because while your competitors are busy boring customers to tears with the standard specs and features, you’ll be mesmerizing them with your lyrical prose and whimsical wit.
And when customers can’t stop raving about your irresistible product stories, you’ll know that all those lifeguards (writing experts at Lincoln) have played their part, spending hours honing your craft, and it is worth a thanking review.