Looking for a cheap yet efficient and fast way to obtain more targeted traffic? If that is the case then solo ads can surely help you. A solo ad is a sort of paid traffic utilized in internet advertising. Essentially, you are buying clicks of someone else’s email list.
For instance, there is an advertiser that has a huge list maybe 30,000 people. You can pay them about $100 and provide them a link. Then they will write emails but if you want to do it you’re allowed to do so. They will send the emails to their lists and monitor the number of times people click your link. And if the link has been clicked a couple of times, then they will stop sending the link.
Now that you already what solo ads are, let’s find out how to use them properly to guarantee success.
How to Use Solo Ads?
1. Do not send them to an offer directly
People are too obsessed to obtain fast returns on their solo ad investment. As a result, they are sending their solo ad to an offer directly, which is actually a wrong move.
If you are lucky enough you will obtain one or two sales. But keep in mind that other traffic will become useless. What’s more, you will not be able to generate sales to pay for your solo ad provider.
Thus, if you capture emails, then email such people repeatedly. So that your chance of getting your money back is higher and hopefully you will get more.
2. List Building
One of the most popular ways to use these ads is list building. Aforementioned, you’re paying real money for clicks and these are individuals who do not know you well and vice versa. That is why you need to ensure that you are not wasting this traffic.
So usually, people send out solo ad traffic to lead pages or squeeze pages where you may obtain email addresses. In this way, you will be able to copy a part of someone’s email address to your own effectively. And from here, you can begin emailing then.
3. Follow up with offers
Another common method is to follow upon the opt-in with offers. It means, rather than sending people to a certain page in which you request for emails, you can follow up with offers, for example, you can redirect sign-up to an appreciation page.
Most of the time, this is made as one part of the opt-in request. Thus rather than asking every person for an email in trade for lead magnets, you can ask them for emails in exchange for offers.
When used properly, solo ads can guarantee you success. As a matter of fact, a lot of businesses have already used solo ads and take not these ads have helped them when it comes to obtaining targeted traffic. Hopefully, you found this content on how to use solo ads interesting and useful.