Regarding crowdfunding at a platform like Kickstarter, not every business has tried their skills at Kickstarter PR or marketing. However, many premium agencies always put a lot of research into the campaign while implementing unique practices. If you are also planning to organize a similar campaign, you can also have a win-win situation. Below we have outlined a few of the PR trends and tactics that can help you in the same.
When it Rains, it Pours
No doubt, this phrase may seem to be overused. But honestly, it is one of the best ways to describe how and when your crowdfunding can gain maximum exposure. And, when the press attention comes into the row, then it is a clear indication that you have done a great job on the pitch. For beginners, the process may seem daunting at times, but hiring a professional Kickstarter marketing agency can help at a significant level. For example, the professionals conduct extensive market research to ensure that nothing prohibits journalists from covering their campaign story.
Try to Be Relatable
It is essential to associate with the journalists as it is equally vital for the hosts to relate to the potential audience. Consequently, take professional guidance on this and ensure to find some common ground with the individual you are pitching to. Whether it is about attracting your consumers back to the campaign, or convincing the journalists to write about you, take a chance to share a unique story with them.
Shorter Works Better
In an era where time is money and money is the time, no one wants the pitch to accumulate most of the time. Especially when we talk about Kickstarter, Indiegogo PR, or any other platform, we need to know that media and journalists receive hundreds of pitches every single day. Keeping it shorter and to the point is a proven tactic that will help you land on the top of the list. Also, there are high chances it will impress the expert journalist to write about your crowdfunding campaign.
Cannot Force a Columnist
With the developing technology at a rapid rate, there are hundreds of gadgets and products that come out to promise better and faster than the next. Hence, it is entirely out of the question to compel the journalist to compose a bite on your pitch. Let it happen naturally as it increases the chances of getting a much better column, and will eventually help build a stronger relationship with the expert journalist. After all, it is always better than having a real story rather than having information that is not all passionate.
Have an Ideal Strategy
Lastly, when you do enough research to know what made other Kickstarter PR campaigns highly successful, which brings a considerable change. Under the foolproof guidance of a Kickstarter marketing agency, you are always assured that feasible practices are implemented. As experts call it, the best crowdfunding campaigns always create a need, and if performed right, then one can be yours too. Imagine how cool it will be when the audience will watch your engaging campaign videos and articles that inspire them to invest in your service or product. And when a campaign is robust and convincing enough, that is when it catches fire.
Working on a massive campaign demands plenty of time, and there are countless little and significant details that need to be in check every minute. This is why it is not everyone’s cup of tea. Hiring an established marketing agency can never be a bad idea, especially the one with the Kickstarter PR specialization. So, choose the best team of experts in the town to get the ball rolling.