LIV Watches is bringing affordable, unique Swiss watches to market and offering handcrafted timepieces in a boutique brand experience. The company hosted 4 different Kickstarter campaigns in order to present the brand properly, using customer feedback to go into production, building relationships with fans and achieving necessary funding. While other Swiss watch companies rely on traditional heritage (established in the 1800’s) and are stuck in the past, LIV is directed towards the new consumer, paired with quality traditional Swiss watchmaking.The first crowdfunding campaign was fully funded within the first eleven hours and LIV holds the distinction of the highest funded Swiss-made watch to date. Their second watch raised over $1.1 million, and the third funded more than $1.7 million.
Esti Chazanow, founder of the company adds, “Men have a limited amount of items they can show their personality, things they can walk around with. For the most part, 90% of the market are men, specifically mechanical watches. We don’t make women specific watches; most women who are into watches specifically want a men’s watch.” Please visit their website at livwatches.com
More about LIV Watches
LIV is a direct-to-consumer micro brand crafting precision, durable, high-quality, accessibly-priced Swiss-made limited edition watches capable of keeping up with an adventurous, bold lifestyle. With more than two decades in the watch industry, we realized that a vast segment of fans and watch enthusiasts were being excluded by retail prices bloated with mid-channel markups and celebrity endorsements. We stripped away all unnecessary costs so that everyone could experience a Swiss-made timepiece without breaking their budget. Vision firmly in mind, we decided that crowdfunding was the most appropriate way to launch our brand.
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