2018 is set to be an interesting year for fashion and the internet. In fact, these two industries appear to be joining forces and complementing each other for mutual gain. We are witnessing an increase in the use of athleisure fashion, and also the rise of the social networking platform Instagram as a marketing tool. Furthermore, several other big brands appear to show no sign of slowing down as the New Year progresses.

Let’s see what the remainder 2018 has in store! If the real-time numbers powered by PlayMobi are to be trusted, this year has a lot more to offer!

Athleisure clothing is set to dominate 2018

You may not have heard of athleisure, but in most cases, you will probably own a piece of athleisure clothing without even realising it! Athleisure is the latest fashion trend to hit the high streets and it appears to be gaining great traction and publicity. Athleisure is a type of clothing that has a dual use – for both athletic activities and for casual and social occasions. Typical types of athleisure garments include leggings, jackets, light material tops, sweatpants and even footwear.

The idea behind this type of fashion is that you shouldn’t have to sacrifice style for functionality. Furthermore, athleisure also allows people to have multiuse outfits – you can wear the same outfit for the gym as you would for shopping for example. As we transform into a society of health gurus, this type of fashion should only increase in popularity and we are already seeing many top clothing brands create specialist athleisure lines.

Instagram will also play a huge role in fashion

Athleisure is also being helped by the social networking platform Instagram. In fact, this platform is changing the way we view and purchase clothes and many top brands are jumping on the bandwagon. Long gone are the days when Instagram was a simple platform through which you could share your holiday snaps.

Instagram is now big business and many fashion companies are using it to promote their clothing ranges. You can scroll through the feeds of companies such as Gucci, H&M, Nike, Zara and Asos and look at a range of stunning photos of their products. Furthermore, many small businesses are using Instagram to carve a niche for their fashion collections.

These brands will no doubt continue their success

Aside from athleisure and Instagram, there are a myriad of other global corporations who are set to make 2018 a year to remember. The following are some of our hot brands to look out for this year:


It is estimated that 200 million US citizens spend more than 40 minutes a day on Facebook. This social media giant continues to provide new and exciting features to its users. Furthermore, Zuckerberg has promised to tackle some of the long standing problems the platform is facing.


As part of the Samsung group, Galaxy is becoming a serious contender in the smartphone and tablet market. Year after year, its market share increases and it continues to develop fantastic technology that easily rivals its main competitor Apple.


During the closing periods of 2017, Nike announced it was revamping its marketing strategy and wholesale distribution. As the company reshapes its wholesale network and concentrates on digital marketing and retail, we should see promising things from this sportswear giant.


The ecommerce giant shows no signs of slowing down and looks to continue its success. As new products such as Amazon Echo are released, the business continues to rake in the profits. This year should see further unique product developments, and a continued investment in their delivery service.

As you can see 2018 is set to be a truly interesting year in the world of business and fashion!


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