By Kate Westall
When a car owner is looking for different alternatives for car repairs, there are certain specific factors that affect the choice of the car owner. The importance of these factors depends on the individual car owner.
Some customers are concerned about the amenities and convenience while a few people are concerned about the price and safety associated with the repairs. However, irrespective of the importance of the issues, it is important for the car repair shop to explain all the issues in the car to the owner.
Some of the key factor that affects the process of car repair are:
#1 Value Offered by The Car repair: During the delivery of the service, a certain value is communicated by the car repair shop to the car owner. In this value, the customer is usually not worried about the actual repair or maintenance of the vehicle. He/she is actually worried about the value derived from the repair and maintenance. If the car shop falls under the customer’s definition of value, it contributes to the overall revenue and ability to retain loyal customers.
#2 Location of The Repair Shop: If the customer is able to locate a car repair shop close by, there is nothing like it. Car owners consider this factor because professionals usually work in the local community. Along with this, there are other practical advantages. It is easy and cost effective for the car owner to take his/her car to the local repair shop.
Besides, the car owners can ask local friends and family members about well-known car shops in the locality.
#3 Safety Factors: The safety associated with the car is usually on top of the list when a particular customer is looking for car repair. Customers will usually like the car to be returned to them in a safe manner. If there is a small issue or damage on the car, then the car owner is more likely to look for different service provider.
The overall reputation and image of the car repair shop plays a key role with respect to this factor.
The Experience of The Car Repair Shop: Irrespective of the type of service provided by a car repair shop, every customer should opt for a car shop that has extensive experience in the field of servicing cars. One more advantage provided by an experienced or established car repair shop is that the shop will be able to provide references of their regular customers. If the shop hesitates in giving the details about the references, then the customer should look for a different car repair shop.
The Factor of Convenience: The ease with which a business transaction can be carried out during the repair of cars may be one of the most important factors related to car repair. People these days are hard pressed for time. Hence, repair service providers who are able to pick up the cars from the car owners and deliver them back to the customer’s doorstep hold an edge over the other service providers.
The other types of services offered include providing shuttle service, rental cars, loaner cars and valet services. Such services add to the unique selling proposition of the service provider. Another factor related to convenience is the presence of a waiting area that is absolutely clean and comfortable. This area provides additional incentives to customers like free Wi-Fi service and coffee adds a lot of value when the customer is waiting for the car to be delivered.
These factors usually play a key role when it comes to selecting car repair shops or service providers. Sometimes, customers should also go with their gut while choosing the right car repair shop.