GamingSoft is the most innovative iGaming solutions provider in the market that has just released an interesting survey. The focus of the study is the gaming behaviour of the players in the major Asian markets. The report, based on internal data from more than 300 online operators using the company’s platform, Gamingsoft is the first to provide original insights into the ways player preferences, spending patterns, and engagement behaviours are changing in the digital gaming market today.
Top Outcomes from the Study
1. Mobile Gaming Explosion
From the presented statistics, we learned that now 78% of the total could have been played on smartphones, which is a considerable increase from just 63% in 2022. This trend is highly pronounced in the Vietnamese, Indonesian, and Filipinos markets who are among those places where the expansion of the mobile internet predominates.
“The mobile-first trend is not only a matter of fact but also the initial source of interaction with the games,” said the tech expert at GamingSoft. “Operators who have embraced mobile UI/UX have seen increased customer retention by far.”
2. Fishing and Live Casino Games Keep the Most Users
In spite of all different game types, fishing games and live dealer casino did perform substantially, and that’s the main reason behind them having top repeat-play rates. As a matter of fact, the players involved with these types of games came back an average number of 3.6 times a week, in contrast to 2.1 for slots.
This finding points out the role of real-time interaction and gamification—two things that are found to be the main mechanics in both live and fishing-style games that tend to make players more involved in the game.
3. Localized Promotions Drive Engagement
The AI-driven campaign analysis from GamingSoft reveals that local promotions—those using regional languages, holidays, or cultural themes—lead to 2.4x higher conversion rates when compared to universal promotions. This is new information in the world of business intelligence & relevant data that will revolutionize direct marketing.
As an illustration, a campaign connected with the Lunar New Year that had local bonus mechanics familiar to the culture of the region saw a 300% increase in engagements in Chinese-speaking regions.
4. Cryptocurrency Usage on the Rise
One of the revelations of the study was that there was an increase in the proportion of cryptocurrency-based deposits. In 2024, 21% of all player transactions on the GamingSoft platform came from digital currencies, USDT, Bitcoin, and Ethereum taking the lead of the list. This indicates a surge in the iGaming community’s confidence and the demand for anonymous, borderless payment methods.
5. Average Player Session Times
The study notes that the average length of both the domestic and foreign market sessions was 23 minutes, with 8 PM and 11 PM being the period of high traffic over the day. Quite the opposite, Thailand was marked as the country that had the longest average session length and the indication silently says that the users of this market are more engaged.
Impact on Operators
According to this research, the findings empower iGaming operators in their search for effective ways to store product strategies. It is also believed that the GS1 Big Data platform created by GamingSoft is still very helpful and greatly involved in collecting, analyzing, and effectively using this type of player intelligence.
“Original data like this is absolutely essential for operators,” said a GamingSoft spokesperson. “It is a primary factor in determining not only the general design, but also the selection of the most suitable games and the optimization of the regions with the highest potential for growth.”